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Marketing : an introduction / Rosalind Masterson, David Pickton.
Detalles de publicación: California : Sage Publication, 2010.Edición: 2nd edDescripción: xviii, 508 p. : ill. ; 27 cmTipo de contenido:- 9781849205719
- HF5415 .M37 2010
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415 .M37 2010 (Navegar estantería(Abre debajo)) | Disponible | 50000003205050 |
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Descripciones mejoradas de Syndetics:
The Second Edition of Marketing: An Introduction provides a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging students to practice and apply what they've learned. The book covers the marketing environment, making sense of markets and buyer behavior, the marketing mix, and managing marketing.
Includes bibliographical references and index.
eigm 04/2011
Tabla de contenidos provista por Syndetics
- Part 1 What is Marketing?
- Marketing Today
- The Marketing Environment
- Part 2 Making Sense of Markets
- Buyer Behaviour
- Market Segmentation, Targeting and Positioning
- Marketing Research
- Part 3 The Marketing Mix
- Product
- Services Product
- Promotion
- Place
- Price
- Part 4 Managing Marketing
- What Do Marketers Do? Marketing Skills and Roles
- Building Brands
- Marketing Planning