Marketing : (Registro nro. 221776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00873nam a2200301Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 303044 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230109204155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110427s2010 cau fr 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849205719 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EVLG |
| Language of cataloging | spa |
| Description conventions | rda |
| Transcribing agency | ost |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Mayaguez |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M37 2010 |
| 090 ## - | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .M37 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Masterson, Rosalind |
| 9 (RLIN) | 251136 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | Rosalind Masterson, David Pickton. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | California : |
| Name of publisher, distributor, etc. | Sage Publication, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 508 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | eigm 04/2011 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 131165 |
| Source of heading or term | Local |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pickto,David |
| 9 (RLIN) | 264156 |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro mb |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 27/05/2016 | SAGE PUBLICATIONS, INC. | 48.97 | 464600 | HF5415 .M37 2010 | 50000003205050 | 27/05/2016 | Libro |