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Marketing : an introduction /

Masterson, Rosalind

Marketing : an introduction / Rosalind Masterson, David Pickton. - 2nd ed. - California : Sage Publication, 2010. - xviii, 508 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781849205719

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M37 2010

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