Handbook pricing and ethical guidelines. / txt
New York, NY : Graphic Artists Guild ; 2021Edición: 16th edDescripción: xvi, 480 p. ; ill. ; photo. ; 28 cmTipo de contenido:- text
- unmediaded
- volume
- 9780262542395
- 741.6/068/8 20
- NC1001.6 G73 2020
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | CARIBET Biblioteca Arquitectura Colección General CARIBET | General NC1001.6 G73 2021 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000064188 |
Descripciones mejoradas de Syndetics:
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines.
Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood.
This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included.
For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today.
Features include:
More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams-workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook .
Includes index.
Running a Successful Graphic Arts Business --
Chapter 1: Essential Business Practices --
3 The Nature of the Business --
5 Pricing Your Services --
14 Negotiating & Evaluating the Terms of an Offer --
21 Bidding on a Project --
26 Scheduling Jobs --
27 Keeping Track --
30 Getting Paid --
35 Only the Beginning --
Chapter 2: Professional Relationships --
38 Illustrator Professional Relationships --
44 Graphic Designer Professional Relationships --
45 Web Designer & Developer Professional Relationships --
47 Sources of Illustration & Design Talent --
48 Ethical Standards --
Chapter 3: Professional Issues --
53 Employment Issues --
59 Self-Employment Issues --
73 Entrepreneurial Issues --
76 Health & Safety Issues --
80 Final Note --
Chapter 4: Maximizing Income --
84 Self-Promotion & Marketing --
90 Creating Multiple Revenue Streams --
90 Sell Reuse Rights --
96 License Your Art --
99 Market Your Art --
101 Create & Sell at Live Events --
103 Self-Publish --
103 Share Your Knowledge --
105 Follow Your Passion --
106 Learn More --
106 Grow Professionally --
Salaries, Pricing Guidelines, & Trade Practices --
Chapter 5: Graphic Design --
112 Graphic Design Salaries --
112 Freelance Graphic Design --
115 Corporate Graphic Design --
119 Advertising & Promotion Design --
122 Collateral Design --
122 Package Design --
129 Publication Design --
130 Book Jacket or Cover Design --
135 Interior Book Design --
140 Book Packaging & Consulting --
141 Typography, Lettering, & Calligraphy --
143 Type Design --
146 Digital Imaging & Photo Retouching & Restoration --
148 Experiential/Environmental Graphic Design --
150 Exhibit & Display Design --
152 Broadcast Design --
153 Greeting Card & Novelty Design --
157 Infographic Design --
159 Icon Design --
161 Production Art --
Chapter 6: Web/Interactive Design --
166 The Digital Marketplace --
166 Salaries --
167 Designing for Interactive Media --
173 Website Design/Development --
182 The Web of Things --
182 Mobile Design/Development --
187 Tablet Apps --
187 Other Digital Media --
188 Freelancing --
Chapter 7: Illustration --
196 Trends in Illustration --
196 Illustration Salaries --
196 Freelance Illustration --
198 General Trade Practices for Illustration --
199 Advertising Illustration --
199 Preproduction Illustration --
202 Corporate, Organizational, & Institutional Illustration --
206 Book Illustration --
214 Editorial Illustration --
216 Reportage Illustration --
218 Photo Illustration --
218 Package Illustration --
220 Fashion & Lifestyle Illustration --
221 Greeting Card & Retail Product Illustration --
223 Medical Illustration --
224 Natural Science Illustration --
225 Technical Illustration --
227 Architectural Illustration/Visualization --
229 Dimensional (3-D) Illustration --
231 Fantastic Art --
Chapter 8: Cartooning & Comics --
236 Magazine Cartooning --
237 Editorial Cartooning --
238 Comics Journalism --
239 Syndication --
240 Online Cartoon Sales --
240 Self-Syndicated Webcomics --
241 Comic Books --
244 Book-Length Formats --
247 Reuse --
247 Licensing & Merchandising --
Chapter 9: Animation & Motion --
252 Animation --
256 Video Game Art --
258 Motion Graphic Design --
258 Motion Illustration --
259 Job Markets & Salaries --
264 Freelance Animation & Motion --
Chapter lo: Surface Pattern Design --
271 Definitions of Surface Pattern --
Surface, & Textile Design --
271 The Role of Surface Pattern Designers --
272 Trends & Color Forecasting --
272 The Design Process --
273 Computer-Aided Design --
274 Product Categories --
276 Licensing & Royalties --
277 Working with Representatives --
277 Trade Practices --
279 Surface Pattern Design Salaries --
281 Pricing Freelance Design --
Protecting Your Business & Intellectual Property --
Chapter 11: Legal Rights & Issues --
304 The Graphic Artists Guild --
304 United States Copyright Law --
311 Copyright Limitations - WDrk Made for Hire --
317 State Laws Extending Copyright Protection --
317 Copyright Registration --
323 Protecting Copyrights --
328 Legal Rights Beyond U.S. Copyright Law --
332 Trademarks --
333 Trade Dress --
335 International & Canadian Copyright --
Chapter 12: Standard Contracts & Business Tools --
341 The Importance of Contracts --
342 Seven Basic Types of Contracts --
345 What Contract Should Include --
348 Using Contracts --
350 Negotiation --
351 Seeking Legal Advice --
352 When Things Go Wrong --
353 Be Confident --
Successfully Applying Practices --
358 Bil Donovan, Fashioning a Career with Passion & Perseverance --
362 Ellen Byrne, It's Never Too Late to Follow Your Dreams --
366 Dan Mall, Proving a Business Model Can Be Both Friendly & Profitable --
370 Alan and Beau Daniels, Art & Business: A Beautiful Partnership --
376 Steven Noble, Carving out a Successful Career Line by Line --
380 Lauren Hom, The Queen of Passion Projects --
386 Sean Kane, Hitting a Home Run with a Niche Project --
390 James er Jon Sholly, A Brotherly Contribution to Design History --
394 Frederick H. Carlson, A Successful Illustration Career: Adjusting to the Cycles --
Resources & References --
401 Recommended Books --
405 Relevant Publications --
407 Industry Directories --
407 Promotion & Marketing Resources --
409 Employment & Freelance Opportunities --
410 Organizations --
414 Conferences, Trade Shows, & Merchandise Markets --
415 Useful Software & Tools --
415 Online Classes & Courses --
417 Informative Websites & Blogs --
Appendix: Contracts & Forms --
424 Cease and Desist Letter --
425 Artist-Agent Agreement --
427 Artwork Inventory Form --
428 All-Purpose Purchase Order --
430 Nondisclosure Agreement for Submitting Ideas --
431 Work Change Order Form --
432 Licensing Agreement (Short Form) --
433 Licensing Agreement (Long Form) --
436 Graphic Designer's Estimate & Confirmation Form --
438 Noncompetition Clause --
439 Graphic Designer's Invoice --
441 Service Retainer Agreement --
443 Digital Media Invoice --
446 Website Design & Maintenance Order Form --
449 Magazine Purchase Order for Commissioned Illustration --
450 Illustrator's Estimate & Confirmation Form --
452 All-Purpose Illustrator's Letter of Agreement --
454 Illustrator's Release Form for Models --
455 Illustrator's Invoice --
457 Surface Pattern Designer-Agent Agreement --
460 Surface Pattern Designer's Estimate & Confirmation Form --
462 Surface Pattern Designer's Holding Form --
463 Surface Pattern Designer's Invoice --
Tabla de contenidos provista por Syndetics
- About the Author(p. xi)
- Foreword(p. xii)
- Diversity, Equity, & Inclusion(p. xv)
- President's Prologue(p. xvi)
- Acknowledgments(p. xviii)
- How to Use This Book(p. xx)
- 1 Running a Successful Graphic Arts Business
- Chapter 1 Essential Business Practices
- The Nature of the Business(p. 3)
- Pricing Your Services(p. 5)
- Negotiating & Evaluating the Terms of an Offer(p. 14)
- Bidding on a Project(p. 21)
- Scheduling Jobs(p. 26)
- Keeping Track(p. 27)
- Getting Paid(p. 30)
- Only the Beginning(p. 35)
- Chapter 2 Professional Relationships
- Illustrator Professional Relationships(p. 38)
- Graphic Designer Professional Relationships(p. 44)
- Web Designer & Developer Professional Relationships(p. 45)
- Sources of Illustration & Design Talent(p. 47)
- Ethical Standards(p. 48)
- Chapter 3 Professional Issues
- Employment Issues(p. 53)
- Self-Employment Issues(p. 59)
- Entrepreneurial Issues(p. 73)
- Health & Safety Issues(p. 76)
- Final Note(p. 80)
- Chapter 4 Maximizing Income
- Self-Promotion & Marketing(p. 84)
- Creating Multiple Revenue Streams(p. 90)
- Sell Reuse Rights(p. 90)
- License Your Art(p. 96)
- Market Your Art(p. 99)
- Create & Sell at Live Events(p. 101)
- Self-Publish(p. 103)
- Share Your Knowledge(p. 103)
- Follow Your Passion(p. 105)
- Learn More(p. 106)
- Grow Professionally(p. 106)
- 2 Salaries, Pricing Guidelines, & Trade Practices
- Chapter 5 Graphic Design
- Graphic Design Salaries(p. 112)
- Freelance Graphic Design(p. 112)
- Corporate Graphic Design(p. 115)
- Advertising & Promotion Design(p. 119)
- Collateral Design(p. 122)
- Package Design(p. 122)
- Publication Design(p. 129)
- Book Jacket or Cover Design(p. 130)
- Interior Book Design(p. 135)
- Book Packaging & Consulting(p. 140)
- Typography, Lettering, & Calligraphy(p. 141)
- Type Design(p. 143)
- Digital Imaging & Photo Retouching & Restoration(p. 146)
- Experiential/Environmental Graphic Design(p. 148)
- Exhibit & Display Design(p. 150)
- Broadcast Design(p. 152)
- Greeting Card & Novelty Design(p. 153)
- Infographic Design(p. 157)
- Icon Design(p. 159)
- Production Art(p. 161)
- Chapter 6 Web/Interactive Design
- The Digital Marketplace(p. 166)
- Salaries(p. 166)
- Designing for Interactive Media(p. 167)
- Website Design/Development(p. 173)
- The Web of Things(p. 182)
- Mobile Design/Development(p. 182)
- Tablet Apps(p. 187)
- Other Digital Media(p. 187)
- Freelancing(p. 188)
- Chapter 7 Illustration
- Trends in Illustration(p. 196)
- Illustration Salaries(p. 196)
- Freelance Illustration(p. 196)
- General Trade Practices for Illustration(p. 198)
- Advertising Illustration(p. 199)
- Preproduction Illustration(p. 199)
- Corporate, Organizational, & Institutional Illustration(p. 202)
- Book Illustration(p. 206)
- Editorial Illustration(p. 214)
- Reportage Illustration(p. 216)
- Photo Illustration(p. 218)
- Package Illustration(p. 218)
- Fashion & Lifestyle Illustration(p. 220)
- Greeting Card & Retail Product Illustration(p. 221)
- Medical Illustration(p. 223)
- Natural Science Illustration(p. 224)
- Technical Illustration(p. 225)
- Architectural Illustration/Visualization(p. 227)
- Dimensional (3-D) Illustration(p. 229)
- Fantastic Art(p. 231)
- Chapter 8 Cartooning & Comics
- Magazine Cartooning(p. 236)
- Editorial Cartooning(p. 237)
- Comics Journalism(p. 238)
- Syndication(p. 239)
- Online Cartoon Sales(p. 240)
- Self-Syndicated Webcomics(p. 240)
- Comic Books(p. 241)
- Book-Length Formats(p. 244)
- Reuse(p. 247)
- Licensing & Merchandising(p. 247)
- Chapter 9 Animation & Motion
- Animation(p. 252)
- Video Game Art(p. 256)
- Motion Graphic Design(p. 258)
- Motion Illustration(p. 258)
- Job Markets & Salaries(p. 259)
- Freelance Animation & Motion(p. 264)
- Chapter 10 Surface Pattern Design
- Definitions of Surface Pattern, Surface, & Textile Design(p. 271)
- The Role of Surface Pattern Designers(p. 271)
- Trends & Color Forecasting(p. 272)
- The Design Process(p. 272)
- Computer-Aided Design(p. 273)
- Product Categories(p. 274)
- Licensing & Royalties(p. 276)
- Working with Representatives(p. 277)
- Trade Practices(p. 277)
- Surface Pattern Design Salaries(p. 279)
- Pricing Freelance Design(p. 281)
- 3 Protecting Your Business & Intellectual Property
- Chapter 11 Legal Rights & Issues
- The Graphic Artists Guild(p. 304)
- United States Copyright Law(p. 304)
- Copyright Limitations(p. 311)
- Work Made for Hire(p. 314)
- State Laws Extending Copyright Protection(p. 317)
- Copyright Registration(p. 317)
- Protecting Copyrights(p. 323)
- Legal Rights Beyond U.S. Copyright Law(p. 328)
- Trademarks(p. 332)
- Trade Dress(p. 333)
- International & Canadian Copyright(p. 335)
- Chapter 12 Standard Contracts & Business Tools
- The Importance of Contracts(p. 341)
- Seven Basic Types of Contracts(p. 342)
- What a Contract Should Include(p. 345)
- Using Contracts(p. 348)
- Negotiation(p. 350)
- Seeking Legal Advice(p. 351)
- When Things Go Wrong(p. 352)
- Be Confident(p. 353)
- 4 Successfully Applying Practices
- Fashioning a Career with Passion & Perseverance(p. 358)
- It's Never Too Late to Follow Your Dreams(p. 362)
- Proving a Business Model Can Be Both Friendly & Profitable(p. 366)
- Art & Business: A Beautiful Partnership(p. 370)
- Carving out a Successful Career Line by Line(p. 376)
- The Queen of Passion Projects(p. 380)
- Hitting a Home Run with a Niche Project(p. 386)
- A Brotherly Contribution to Design History(p. 390)
- A Successful Illustration Career: Adjusting to the Cycles(p. 394)
- 5 Resources & References
- Recommended Books(p. 401)
- Relevant Publications(p. 405)
- Industry Directories(p. 407)
- Promotion & Marketing Resources(p. 407)
- Employment & Freelance Opportunities(p. 409)
- Organizations(p. 410)
- Conferences, Trade Shows, & Merchandise Markets(p. 414)
- Useful Software & Tools(p. 415)
- Online Classes & Courses(p. 415)
- Informative Websites & Blogs(p. 417)
- Appendix: Contracts & Forms
- Cease and Desist Letter(p. 424)
- Artist-Agent Agreement(p. 425)
- Artwork Inventory Form(p. 427)
- All-Purpose Purchase Order(p. 428)
- Nondisclosure Agreement for Submitting Ideas(p. 430)
- Work Change Order Form(p. 431)
- Licensing Agreement (Short Form)(p. 433)
- Licensing Agreement (Long Form)(p. 433)
- Graphic Designer's Estimate & Confirmation Form(p. 436)
- Noncompetition Clause(p. 438)
- Graphic Designer's Invoice(p. 439)
- Service Retainer Agreement(p. 441)
- Digital Media Invoice(p. 443)
- Website Design & Maintenance Order Form(p. 446)
- Magazine Purchase Order for Commissioned Illustration(p. 449)
- Illustrator's Estimate & Confirmation Form(p. 450)
- All-Purpose Illustrator's Letter of Agreement(p. 452)
- Illustrator's Release Form for Models(p. 454)
- Illustrator's Invoice(p. 455)
- Surface Pattern Designer-Agent Agreement(p. 457)
- Surface Pattern Designer's Estimate & Confirmation Form(p. 460)
- Surface Pattern Designer's Holding Form(p. 462)
- Surface Pattern Designer's Invoice(p. 463)
- Glossary(p. 464)
- Index(p. 474)
- Graphic Artists Guild Membership Application(p. 481)