Handbook pricing and ethical guidelines. / txt
Handbook pricing and ethical guidelines. / txt
- 16th ed.
- xvi, 480 p. ; ill. ; photo. ; 28 cm. book
Includes index.
Running a Successful Graphic Arts Business --
Chapter 1: Essential Business Practices --
3 The Nature of the Business --
5 Pricing Your Services --
14 Negotiating & Evaluating the Terms of an Offer --
21 Bidding on a Project --
26 Scheduling Jobs --
27 Keeping Track --
30 Getting Paid --
35 Only the Beginning --
Chapter 2: Professional Relationships --
38 Illustrator Professional Relationships --
44 Graphic Designer Professional Relationships --
45 Web Designer & Developer Professional Relationships --
47 Sources of Illustration & Design Talent --
48 Ethical Standards --
Chapter 3: Professional Issues --
53 Employment Issues --
59 Self-Employment Issues --
73 Entrepreneurial Issues --
76 Health & Safety Issues --
80 Final Note --
Chapter 4: Maximizing Income --
84 Self-Promotion & Marketing --
90 Creating Multiple Revenue Streams --
90 Sell Reuse Rights --
96 License Your Art --
99 Market Your Art --
101 Create & Sell at Live Events --
103 Self-Publish --
103 Share Your Knowledge --
105 Follow Your Passion --
106 Learn More --
106 Grow Professionally --
Salaries, Pricing Guidelines, & Trade Practices --
Chapter 5: Graphic Design --
112 Graphic Design Salaries --
112 Freelance Graphic Design --
115 Corporate Graphic Design --
119 Advertising & Promotion Design --
122 Collateral Design --
122 Package Design --
129 Publication Design --
130 Book Jacket or Cover Design --
135 Interior Book Design --
140 Book Packaging & Consulting --
141 Typography, Lettering, & Calligraphy --
143 Type Design --
146 Digital Imaging & Photo Retouching & Restoration --
148 Experiential/Environmental Graphic Design --
150 Exhibit & Display Design --
152 Broadcast Design --
153 Greeting Card & Novelty Design --
157 Infographic Design --
159 Icon Design --
161 Production Art --
Chapter 6: Web/Interactive Design --
166 The Digital Marketplace --
166 Salaries --
167 Designing for Interactive Media --
173 Website Design/Development --
182 The Web of Things --
182 Mobile Design/Development --
187 Tablet Apps --
187 Other Digital Media --
188 Freelancing --
Chapter 7: Illustration --
196 Trends in Illustration --
196 Illustration Salaries --
196 Freelance Illustration --
198 General Trade Practices for Illustration --
199 Advertising Illustration --
199 Preproduction Illustration --
202 Corporate, Organizational, & Institutional Illustration --
206 Book Illustration --
214 Editorial Illustration --
216 Reportage Illustration --
218 Photo Illustration --
218 Package Illustration --
220 Fashion & Lifestyle Illustration --
221 Greeting Card & Retail Product Illustration --
223 Medical Illustration --
224 Natural Science Illustration --
225 Technical Illustration --
227 Architectural Illustration/Visualization --
229 Dimensional (3-D) Illustration --
231 Fantastic Art --
Chapter 8: Cartooning & Comics --
236 Magazine Cartooning --
237 Editorial Cartooning --
238 Comics Journalism --
239 Syndication --
240 Online Cartoon Sales --
240 Self-Syndicated Webcomics --
241 Comic Books --
244 Book-Length Formats --
247 Reuse --
247 Licensing & Merchandising --
Chapter 9: Animation & Motion --
252 Animation --
256 Video Game Art --
258 Motion Graphic Design --
258 Motion Illustration --
259 Job Markets & Salaries --
264 Freelance Animation & Motion --
Chapter lo: Surface Pattern Design --
271 Definitions of Surface Pattern --
Surface, & Textile Design --
271 The Role of Surface Pattern Designers --
272 Trends & Color Forecasting --
272 The Design Process --
273 Computer-Aided Design --
274 Product Categories --
276 Licensing & Royalties --
277 Working with Representatives --
277 Trade Practices --
279 Surface Pattern Design Salaries --
281 Pricing Freelance Design --
Protecting Your Business & Intellectual Property --
Chapter 11: Legal Rights & Issues --
304 The Graphic Artists Guild --
304 United States Copyright Law --
311 Copyright Limitations - WDrk Made for Hire --
317 State Laws Extending Copyright Protection --
317 Copyright Registration --
323 Protecting Copyrights --
328 Legal Rights Beyond U.S. Copyright Law --
332 Trademarks --
333 Trade Dress --
335 International & Canadian Copyright --
Chapter 12: Standard Contracts & Business Tools --
341 The Importance of Contracts --
342 Seven Basic Types of Contracts --
345 What Contract Should Include --
348 Using Contracts --
350 Negotiation --
351 Seeking Legal Advice --
352 When Things Go Wrong --
353 Be Confident --
Successfully Applying Practices --
358 Bil Donovan, Fashioning a Career with Passion & Perseverance --
362 Ellen Byrne, It's Never Too Late to Follow Your Dreams --
366 Dan Mall, Proving a Business Model Can Be Both Friendly & Profitable --
370 Alan and Beau Daniels, Art & Business: A Beautiful Partnership --
376 Steven Noble, Carving out a Successful Career Line by Line --
380 Lauren Hom, The Queen of Passion Projects --
386 Sean Kane, Hitting a Home Run with a Niche Project --
390 James er Jon Sholly, A Brotherly Contribution to Design History --
394 Frederick H. Carlson, A Successful Illustration Career: Adjusting to the Cycles --
Resources & References --
401 Recommended Books --
405 Relevant Publications --
407 Industry Directories --
407 Promotion & Marketing Resources --
409 Employment & Freelance Opportunities --
410 Organizations --
414 Conferences, Trade Shows, & Merchandise Markets --
415 Useful Software & Tools --
415 Online Classes & Courses --
417 Informative Websites & Blogs --
Appendix: Contracts & Forms --
424 Cease and Desist Letter --
425 Artist-Agent Agreement --
427 Artwork Inventory Form --
428 All-Purpose Purchase Order --
430 Nondisclosure Agreement for Submitting Ideas --
431 Work Change Order Form --
432 Licensing Agreement (Short Form) --
433 Licensing Agreement (Long Form) --
436 Graphic Designer's Estimate & Confirmation Form --
438 Noncompetition Clause --
439 Graphic Designer's Invoice --
441 Service Retainer Agreement --
443 Digital Media Invoice --
446 Website Design & Maintenance Order Form --
449 Magazine Purchase Order for Commissioned Illustration --
450 Illustrator's Estimate & Confirmation Form --
452 All-Purpose Illustrator's Letter of Agreement --
454 Illustrator's Release Form for Models --
455 Illustrator's Invoice --
457 Surface Pattern Designer-Agent Agreement --
460 Surface Pattern Designer's Estimate & Confirmation Form --
462 Surface Pattern Designer's Holding Form --
463 Surface Pattern Designer's Invoice --
9780262542395
Graphic arts--Marketing.--United States
Artists--Professional ethics--United States.
Artists--Legal status, laws, etc.--United States.
NC1001.6 / G73 2020
741.6/068/8
Includes index.
Running a Successful Graphic Arts Business --
Chapter 1: Essential Business Practices --
3 The Nature of the Business --
5 Pricing Your Services --
14 Negotiating & Evaluating the Terms of an Offer --
21 Bidding on a Project --
26 Scheduling Jobs --
27 Keeping Track --
30 Getting Paid --
35 Only the Beginning --
Chapter 2: Professional Relationships --
38 Illustrator Professional Relationships --
44 Graphic Designer Professional Relationships --
45 Web Designer & Developer Professional Relationships --
47 Sources of Illustration & Design Talent --
48 Ethical Standards --
Chapter 3: Professional Issues --
53 Employment Issues --
59 Self-Employment Issues --
73 Entrepreneurial Issues --
76 Health & Safety Issues --
80 Final Note --
Chapter 4: Maximizing Income --
84 Self-Promotion & Marketing --
90 Creating Multiple Revenue Streams --
90 Sell Reuse Rights --
96 License Your Art --
99 Market Your Art --
101 Create & Sell at Live Events --
103 Self-Publish --
103 Share Your Knowledge --
105 Follow Your Passion --
106 Learn More --
106 Grow Professionally --
Salaries, Pricing Guidelines, & Trade Practices --
Chapter 5: Graphic Design --
112 Graphic Design Salaries --
112 Freelance Graphic Design --
115 Corporate Graphic Design --
119 Advertising & Promotion Design --
122 Collateral Design --
122 Package Design --
129 Publication Design --
130 Book Jacket or Cover Design --
135 Interior Book Design --
140 Book Packaging & Consulting --
141 Typography, Lettering, & Calligraphy --
143 Type Design --
146 Digital Imaging & Photo Retouching & Restoration --
148 Experiential/Environmental Graphic Design --
150 Exhibit & Display Design --
152 Broadcast Design --
153 Greeting Card & Novelty Design --
157 Infographic Design --
159 Icon Design --
161 Production Art --
Chapter 6: Web/Interactive Design --
166 The Digital Marketplace --
166 Salaries --
167 Designing for Interactive Media --
173 Website Design/Development --
182 The Web of Things --
182 Mobile Design/Development --
187 Tablet Apps --
187 Other Digital Media --
188 Freelancing --
Chapter 7: Illustration --
196 Trends in Illustration --
196 Illustration Salaries --
196 Freelance Illustration --
198 General Trade Practices for Illustration --
199 Advertising Illustration --
199 Preproduction Illustration --
202 Corporate, Organizational, & Institutional Illustration --
206 Book Illustration --
214 Editorial Illustration --
216 Reportage Illustration --
218 Photo Illustration --
218 Package Illustration --
220 Fashion & Lifestyle Illustration --
221 Greeting Card & Retail Product Illustration --
223 Medical Illustration --
224 Natural Science Illustration --
225 Technical Illustration --
227 Architectural Illustration/Visualization --
229 Dimensional (3-D) Illustration --
231 Fantastic Art --
Chapter 8: Cartooning & Comics --
236 Magazine Cartooning --
237 Editorial Cartooning --
238 Comics Journalism --
239 Syndication --
240 Online Cartoon Sales --
240 Self-Syndicated Webcomics --
241 Comic Books --
244 Book-Length Formats --
247 Reuse --
247 Licensing & Merchandising --
Chapter 9: Animation & Motion --
252 Animation --
256 Video Game Art --
258 Motion Graphic Design --
258 Motion Illustration --
259 Job Markets & Salaries --
264 Freelance Animation & Motion --
Chapter lo: Surface Pattern Design --
271 Definitions of Surface Pattern --
Surface, & Textile Design --
271 The Role of Surface Pattern Designers --
272 Trends & Color Forecasting --
272 The Design Process --
273 Computer-Aided Design --
274 Product Categories --
276 Licensing & Royalties --
277 Working with Representatives --
277 Trade Practices --
279 Surface Pattern Design Salaries --
281 Pricing Freelance Design --
Protecting Your Business & Intellectual Property --
Chapter 11: Legal Rights & Issues --
304 The Graphic Artists Guild --
304 United States Copyright Law --
311 Copyright Limitations - WDrk Made for Hire --
317 State Laws Extending Copyright Protection --
317 Copyright Registration --
323 Protecting Copyrights --
328 Legal Rights Beyond U.S. Copyright Law --
332 Trademarks --
333 Trade Dress --
335 International & Canadian Copyright --
Chapter 12: Standard Contracts & Business Tools --
341 The Importance of Contracts --
342 Seven Basic Types of Contracts --
345 What Contract Should Include --
348 Using Contracts --
350 Negotiation --
351 Seeking Legal Advice --
352 When Things Go Wrong --
353 Be Confident --
Successfully Applying Practices --
358 Bil Donovan, Fashioning a Career with Passion & Perseverance --
362 Ellen Byrne, It's Never Too Late to Follow Your Dreams --
366 Dan Mall, Proving a Business Model Can Be Both Friendly & Profitable --
370 Alan and Beau Daniels, Art & Business: A Beautiful Partnership --
376 Steven Noble, Carving out a Successful Career Line by Line --
380 Lauren Hom, The Queen of Passion Projects --
386 Sean Kane, Hitting a Home Run with a Niche Project --
390 James er Jon Sholly, A Brotherly Contribution to Design History --
394 Frederick H. Carlson, A Successful Illustration Career: Adjusting to the Cycles --
Resources & References --
401 Recommended Books --
405 Relevant Publications --
407 Industry Directories --
407 Promotion & Marketing Resources --
409 Employment & Freelance Opportunities --
410 Organizations --
414 Conferences, Trade Shows, & Merchandise Markets --
415 Useful Software & Tools --
415 Online Classes & Courses --
417 Informative Websites & Blogs --
Appendix: Contracts & Forms --
424 Cease and Desist Letter --
425 Artist-Agent Agreement --
427 Artwork Inventory Form --
428 All-Purpose Purchase Order --
430 Nondisclosure Agreement for Submitting Ideas --
431 Work Change Order Form --
432 Licensing Agreement (Short Form) --
433 Licensing Agreement (Long Form) --
436 Graphic Designer's Estimate & Confirmation Form --
438 Noncompetition Clause --
439 Graphic Designer's Invoice --
441 Service Retainer Agreement --
443 Digital Media Invoice --
446 Website Design & Maintenance Order Form --
449 Magazine Purchase Order for Commissioned Illustration --
450 Illustrator's Estimate & Confirmation Form --
452 All-Purpose Illustrator's Letter of Agreement --
454 Illustrator's Release Form for Models --
455 Illustrator's Invoice --
457 Surface Pattern Designer-Agent Agreement --
460 Surface Pattern Designer's Estimate & Confirmation Form --
462 Surface Pattern Designer's Holding Form --
463 Surface Pattern Designer's Invoice --
9780262542395
Graphic arts--Marketing.--United States
Artists--Professional ethics--United States.
Artists--Legal status, laws, etc.--United States.
NC1001.6 / G73 2020
741.6/068/8