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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
Idioma: Español Boston : McGraw-Hill Irwin, ©2009Edición: 12th edDescripción: xlii, 724 pages : illustrations (chiefly col.), maps ; 29 cmISBN:- 9780073381077 (alk. paper)
- 0073381071 (alk. paper)
- HF5821 .B62 2009
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| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 659.1 A6817c 2009 (Navegar estantería(Abre debajo)) | Disponible | 80000002378332 |
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Descripciones mejoradas de Syndetics:
Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Includes bibliographical references (p. 668-686) and indexes.