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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. - 12th ed. - xlii, 724 pages : illustrations (chiefly col.), maps ; 29 cm.

Includes bibliographical references (p. 668-686) and indexes.

ISBN: 9780073381077 (alk. paper) 0073381071 (alk. paper)

LCCN: 2008036086

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 2009

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