Contemporary advertising / (Registro nro. 257976)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01279cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15412870 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170307112405.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170307s2009 mauab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008036086 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073381077 (alk. paper) |
| International Standard Book Number | 0073381071 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | BAKER |
| -- | C#P |
| -- | BWX |
| -- | DLC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | evl |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 2009 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 659.1 |
| Item number | A6817c 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | William F. Arens, Michael F. Weigold, Christian Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlii, 724 pages : |
| Other physical details | illustrations (chiefly col.), maps ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 668-686) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F., |
| Dates associated with a name | 1958- |
| Personal name | Arens, Christian. |
| 856 41 - | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip0825/2008036086.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Edition | 23 |
| Classification part | 659.1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 07/03/2017 | 51(AbeBooks) | 4.72 | 659.1 A6817c 2009 | 80000002378332 | 07/03/2017 | 14.72 | 07/03/2017 | Libro |