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Applied consumer behaviour Martin J. Evans, Luiz Moutinho, W. Fred van Raaij.
Detalles de publicación: Wokingham, England Reading, Mass. Addison-Wesley Pub. Co. 1996.Descripción: p. cmISBN:- 0201565013 (alk. paper)
- 658.8/342 20
- HF5415.32 .E93 1996
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Mons. Iñaki Mallona (Arecibo) Colección General ab | 658.8 E92a (Navegar estantería(Abre debajo)) | Disponible | mq298103 |
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Descripciones mejoradas de Syndetics:
This volume introduces comsumer behaviour in a marketing context, in which the basis of consumer orientation is laid together with marketing's response in the form of the marketing mix. It discusses the wider issues concerning consumer behaviour, arising from changes in the marketing environment along with the consumer response to marketing activities and innovation, inlcuding customer information processing and their response to new and repeat purchasing and the consumer decision making process.
Includes bibliographical references (p. ) and index.
Tabla de contenidos provista por Syndetics
- Introduction
- Part 1 Consumer Behaviour In A Marketing Environment
- 1 Consumer Needs: Values and Product Benefits
- 2 Clippings
- 3 Problems and Cases for Part 1
- Part 2 Consumer Response In Marketing
- 4 Consumer Response to Marketing Action I
- 5 Consumer Response to Marketing Action II. New and Repeat Buying
- 6 Consumer Information Processing and Choice
- 7 Clippings, Problems and Cases for Part 2
- Part 3 Marketing Analysis Segmentation, Targeting and Research
- 8 Market Segmentation
- 9 Market Targeting and Product Positioning
- 10 Consumer Research
- 11 Clippings, Problems and Cases for Part 3
- Part 4 Consumer Behaviour and The Marketing Mix
- 12 Product Strategy and Consumer Behaviour
- 13 Pricing Strategy and Consumer Behaviour
- 14 Distribution Strategy and Consumer Behaviour
- 15 Future Developments in Consumer Behaviour
- 16 Clippings, Problems and Cases for Part 4
- 17 References
- 18 Index of Key Words