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Applied consumer behaviour

Evans, Martin

Applied consumer behaviour Martin J. Evans, Luiz Moutinho, W. Fred van Raaij. - Wokingham, England Reading, Mass. Addison-Wesley Pub. Co. 1996. - p. cm.

Includes bibliographical references (p. ) and index.

ISBN: 0201565013 (alk. paper)

LCCN: 96003327

Subjects--Topical Terms:
Consumer behavior
Marketing research

LC Class. No.: HF5415.32 / .E93 1996

Dewey Class. No.: 658.8/342

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