Imagen de Amazon.com
Portada de Syndetics
Imagen de OpenLibrary
Value-based marketing for bottom-line success 5 steps to creating customer Nicholas De Bonis, Eric Balinski & Phil Allen.
Detalles de publicación: New York McGraw-Hill c2003.Descripción: xix, 244 p. ill. 25 cmISBN:- 007139656X
- HF5415.3 .D378 2003
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.3 .D378 2003 (Navegar estantería(Abre debajo)) | Disponible | 50000002141637 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
Offers a 5-step model and critical tools useful for creating and managing a value delivery marketing strategy. This title offers a value creation and delivery process which helps a company to compete profitably in its marketplace by identifying the value expectations of target customers, and selecting the values on which it wants to compete.
"American marketing association."
Includes bibliographical references (p. 231-233) and index.
Tabla de contenidos provista por Syndetics
- Acknowledgments(p. xi)
- Introduction: The Business World We Have Come to Know(p. xiii)
- Chapter 1 The View from Pentadigm's World(p. 1)
- Chapter 2 Introduction to Pentadigm(p. 17)
- Chapter 3 Step 1: Discover--Understand the Customer(p. 33)
- Chapter 4 Step 2: Commit--Commit to the Customer(p. 53)
- Chapter 5 Step 3: Create--Create Customer Value(p. 77)
- Chapter 6 Step 4: Assess--Obtain Customer Feedback(p. 99)
- Chapter 7 Step 5: Improve--Measure and Improve Value(p. 115)
- Chapter 8 Managing Pentadigm(p. 139)
- Appendix 1 Pentadigm Road Maps(p. 161)
- Appendix 2 Target Customer Value Segment Tracer(p. 167)
- Appendix 3 Customer Lifetime Value (CLV)(p. 171)
- Appendix 4 Pentadigm Competitive Assessment(p. 179)
- Appendix 5 Value Commitment Rating Tool(p. 185)
- Appendix 6 Developing Customer Value Commitments That Are Real and Superior(p. 195)
- Appendix 7 Pentadigm Value-Based Marketing Diagnostic(p. 199)
- Notes(p. 231)
- Index(p. 235)