Value-based marketing for bottom-line success
DeBonis, Nicholas J.
Value-based marketing for bottom-line success 5 steps to creating customer Nicholas De Bonis, Eric Balinski & Phil Allen. - New York McGraw-Hill c2003. - xix, 244 p. ill. 25 cm.
"American marketing association."
Includes bibliographical references (p. 231-233) and index.
007139656X
Consumer satisfaction
Marketing--Management.
Customer services--Management.
HF5415.3 / .D378 2003
Value-based marketing for bottom-line success 5 steps to creating customer Nicholas De Bonis, Eric Balinski & Phil Allen. - New York McGraw-Hill c2003. - xix, 244 p. ill. 25 cm.
"American marketing association."
Includes bibliographical references (p. 231-233) and index.
007139656X
Consumer satisfaction
Marketing--Management.
Customer services--Management.
HF5415.3 / .D378 2003