Value-based marketing for bottom-line success

DeBonis, Nicholas J.

Value-based marketing for bottom-line success 5 steps to creating customer Nicholas De Bonis, Eric Balinski & Phil Allen. - New York McGraw-Hill c2003. - xix, 244 p. ill. 25 cm.

"American marketing association."

Includes bibliographical references (p. 231-233) and index.

007139656X


Consumer satisfaction
Marketing--Management.
Customer services--Management.

HF5415.3 / .D378 2003
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