Winning at new products accelerating the process from idea to launch Robert G. Cooper.
Detalles de publicación: Reading, Mass. Addison-Wesley c1993.Edición: 2nd edDescripción: xiii, 358 p. illISBN:- 0201563819 (recycled, acid-free paper)
- 658.5/75 20
- HF5415.153 .C65 1993
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.575 C778w2 (Navegar estantería(Abre debajo)) | Disponible | 80000001660987 |
Descripciones mejoradas de Syndetics:
Getting high-quality new products to market on time is one of the most crucial aspects of succeeding in business. It's also the most difficult to achieve. With Winning at New Products you will be better prepared to create and execute a winning game plan for launching innovative and market-driven new products. Successfully implemented by such companies as DuPont, Exxon, Proctor & Gamble, and Corning, the systematic game plan presented leads you step-by-step along the road to success, from generating product ideas to launching them to consumers.This second edition contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the author's strategies to work. In addition, the book addresses present-day business conditions which require much faster development times and multinational perspective. You will learn how to: Get great new product ideas from your customers Screen and prioritize new product projects Incorporate customer input for design and development of products Conduct proper concept analyses and test markets Develop a market launch plan to generate new product sales Develop and implement a new product game plan Accelerate the process to speed you new products to market and much more. You will also discover the 15 key lessons for new product success, and be able to anticipate the many pitfalls.
Includes bibliographical references (p. [341]-351) and index.
Tabla de contenidos provista por Syndetics
- Preface(p. xi)
- Chapter 1 Winning is Everything(p. 1)
- Chapter 2 New Products -- Problems and Pitfalls(p. 19)
- Chapter 3 What Separates the Winners from the Losers(p. 47)
- Chapter 4 Lessons for Success(p. 75)
- Chapter 5 The New Product Process--The Game Plan(p. 95)
- Chapter 6 The Early Game--From Idea to Development(p. 121)
- Chapter 7 Picking the Winners(p. 163)
- Chapter 8 Development, Testing, and Validation(p. 205)
- Chapter 9 The Final Play--Into the Market(p. 227)
- Chapter 10 Implementing the Game Plan: the Industry Experience(p. 255)
- Chapter 11 The Long Term: What Markets, Products, and Technologies?(p. 287)
- Appendix A Audit Questionnaire for Diagnosing Strengths and Weaknesses in Your Firm's Product Development Efforts(p. 327)
- Appendix B Financial Indices(p. 333)
- Appendex C The Newprod Diagnostic and Screening Model Questionnaire(p. 335)
- Endnotes(p. 341)
- Index(p. 353)