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Winning at new products

Cooper, Robert G.

Winning at new products accelerating the process from idea to launch Robert G. Cooper. - 2nd ed. - Reading, Mass. Addison-Wesley c1993. - xiii, 358 p. ill.

Includes bibliographical references (p. [341]-351) and index.

ISBN: 0201563819 (recycled, acid-free paper) 16.95

LCCN: 93018734

Subjects--Topical Terms:
New products

LC Class. No.: HF5415.153 / .C65 1993

Dewey Class. No.: 658.5/75

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