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Contemporary cases in consumer behavior Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk.
Detalles de publicación: Harbor Drive, Orlando Dryden Press 1993.Edición: 4 th edDescripción: xiii, 526 p. ill., maps ; 24 cmISBN:- 0030970385
- HF5415.3 .B5 1993
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.3 .B5 1993 (Navegar estantería(Abre debajo)) | Disponible | 50000002065471 |
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Descripciones mejoradas de Syndetics:
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
Includes bibliographical references.
Tabla de contenidos provista por Syndetics
- Part 1 Consumer Influences on the Organization
- 1 Ford Motor Company(p. 2)
- 2 The Body Shop(p. 17)
- 3 Pepsi Cola(p. 26)
- 4 Cheryl and Co.(p. 36)
- Part 2 Environmental Influences on Consumer Behavior
- 5 Avon Products(p. 50)
- 6 Worthington Foods, Inc. (A): Meat Analogues(p. 57)
- 7 ATandT Global(p. 69)
- 8 The Limited(p. 77)
- 9 Consolidated Stores Corporation(p. 85)
- 10 Benetton(p. 94)
- 11 Cantina del Rio(p. 105)
- 12 Wendy's International(p. 114)
- Part 3 Individual Differences
- 13 Max and Erma's(p. 128)
- 14 Paul Harris(p. 140)
- 15 Swan Cleaners(p. 149)
- Part 4 Decision Processes
- 16 City Police Department(p. 170)
- 17 Sigrid Vogt, M.D.(p. 184)
- 18 McDonald's(p. 197)
- 19 Christina Lane Cosmetics, Inc.(p. 206)
- 20 Liz Claiborne, Inc.(p. 217)
- 21 Marketing a City--Discover Columbus(p. 234)
- 22 Worthington Foods, Inc. (B): Better'n Eggs(p. 249)
- 23 WMKT(p. 267)
- 24 Singapore Airlines(p. 275)
- 25 Red Roof Inns(p. 292)
- 26 Libb Pharmaceuticals(p. 298)
- Appendix 26A Research Methodology and Questionnaire(p. 306)
- Part 5 Marketing Strategy
- 27 The Longaberger Company (A)(p. 312)
- 28 The Home Depot(p. 324)
- 29 L.L. Bean, Inc.(p. 331)
- 30 CompuServe(p. 336)
- 31 Checkfree(p. 355)
- 32 Checkpoint(p. 364)
- 33 The J. M. Smucker Company(p. 379)
- 34 Harry Rosen(p. 386)
- 35 Pick'n Pay(p. 396)
- 36 Libbey-Owens-Ford, Co.(p. 412)
- 37 The Longaberger Company (B)(p. 418)
- 38 Wal-Mart in Mexico(p. 436)
- 39 Paul Ecke Poinsettia Ranch(p. 442)
- Part 6 Comprehensive Cases
- 40 Miele and Co.(p. 452)
- 41 Center Parcs(p. 463)
- 42 Bank One of Columbus(p. 476)
- 43 Karn Meats, Inc.(p. 504)
- Appendix 43A Beef Industry Council Long Range Plan Environmental Analysis(p. 513)
- Appendix 43B Data Relating to the Consumption of Red Meat and Poultry(p. 521)
Notas de autor provistas por Syndetics
Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".(Bowker Author Biography)