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Contemporary cases in consumer behavior

Contemporary cases in consumer behavior Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk. - 4 th ed. - Harbor Drive, Orlando Dryden Press 1993. - xiii, 526 p. ill., maps ; 24 cm.

Includes bibliographical references.

ISBN: 0030970385 45.00

Subjects--Topical Terms:
Consumer behavior--Case studies.
Marketing research--Case studies.

LC Class. No.: HF5415.3 / .B5 1993

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