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Bigger Results with Less Marketing

You keep being told to do more marketing--more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.

In this book, you'll discover:

● Why many existing marketing techniques have stopped working and what to do instead.
● The exact tools and tactics you need to build a devastatingly effective marketing system.
● How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.
● How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.
● How to create a strong product-market fit so that your target market intensely desires what you have to offer.
● How to do marketing you'll be proud of that works without hype, scams, or pressure.
● How to build a strong brand that creates goodwill and attracts ideal customers.

Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan .

Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing.

Tabla de contenidos provista por Syndetics

• Introduction(1)
• Foundations(9)
• 1 Leaning into Marketing(11)
• 2 Who Are Your People?(29)
• 3 What Are You (Really) Selling?(53)
• Force Multiplier 1 Tools(77)
• 4 Your Marketing Nerve Center(83)
• 5 Programming Moist Robots(97)
• 6 Artificial Intelligence(121)
• Force Multiplier 2 Assets(131)
• 7 Your Brand (Start with Buy)(137)
• 8 Your Flagship Asset(149)
• 9 Your Website(161)
• 10 Your Intellectual Property(177)
• Force Multiplier 3 Processes(191)
• 11 Business Is a Team Sport(199)
• 12 Email Marketing(219)
• 13 Content Marketing(239)
• 14 Keeping, Delighting, and Multiplying Your Customers(263)
• 15 Metrics(289)
• Conclusion(301)

Notas de autor provistas por Syndetics

Allan Dib is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries.

His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies - earning a spot in the coveted BRW Fast 100 list.

Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.