Lean marketing : (Registro nro. 306458)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02448nam a22003737a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260610122947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260610b2024 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781774583944 |
| International Standard Book Number | 1774583941 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | D55 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dib, Allan |
| 9 (RLIN) | 303281 |
| 245 ## - TITLE STATEMENT | |
| Title | Lean marketing : |
| Remainder of title | more leads. more profit. less marketing / |
| Statement of responsibility, etc. | Allan Dib. |
| Medium | txt |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Vancouver : |
| Name of producer, publisher, distributor, manufacturer | Page Two , |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 304 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | "Bigger results with less marketing" -- Back cover |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction I --<br/>Foundations 9 --<br/>1. Learning Into Marketing 11 --<br/>2. Who Are Your People? 29 --<br/>3. What Are You (Really) Selling? 53 --<br/>Force Multiplier 1: --<br/>Tools 77 --<br/>4. Your Marketing Nerve Center 83 --<br/>5. Programming Moist Robots 97 --<br/>6. Artificial Intelligence 121 --<br/>Force Multiplier 2: --<br/>Assets 131 --<br/>7. Your Brand (Start with Buy) 137 --<br/>8. Your Flagship Asset 149 --<br/>9. Your Website 161 --<br/>10. Your Intellectual Property 177 --<br/>Force Multiplier 3: --<br/>Processes 191 --<br/>11. Business Is a Team Sport 199 --<br/>12. Email Marketing 219 --<br/>13. Content Marketing 239 --<br/>14. Keeping, Delighting, and Multiplying Your Customers 263 --<br/>15. Metrics 289 --<br/>Conclusion 301 --<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and economics |
| 9 (RLIN) | 206142 |
| General subdivision | Advertising and Promotion |
| Topical term or geographic name entry element | Business and economics |
| 9 (RLIN) | 206142 |
| General subdivision | E-Commerce |
| -- | Digital Marketing |
| Topical term or geographic name entry element | Business and economics |
| 9 (RLIN) | 206142 |
| General subdivision | Marketing |
| -- | Direct |
| Topical term or geographic name entry element | Business and economics |
| 9 (RLIN) | 206142 |
| General subdivision | Skills |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 131165 |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 131165 |
| General subdivision | Gestion |
| Topical term or geographic name entry element | Marketing management |
| 9 (RLIN) | 131172 |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 131165 |
| Topical term or geographic name entry element | Graphic design. |
| 9 (RLIN) | 230537 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro Col. General CARIBET |
| Classification part | HF5415.13 |
| Call number prefix | General |
| Call number suffix | D55 2024 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 10/06/2024 | Amazon | 26.80 | General HF5415.13 D55 2024 | 91000000754218 | 10/06/2026 | 1 | 36.80 | 10/06/2024 | Libro Col. General CARIBET |