Artificial intelligence for marketing management / edited by Park Thaichon and Sara Quach.
Editor: New York : Routledge, 2023Descripción: 1 online resource (236 pages)Tipo de contenido:- text
- computer
- online resource
- 9781000780239
- HF5415 .A78 2023
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro electrónico | Biblioteca de Mayagüez Acceso en línea | HF5415 .A78 2023 (Navegar estantería(Abre debajo)) | Ebook | Disponible | 52000003299175 |
Descripciones mejoradas de Syndetics:
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management.
This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Includes bibliographical references and index.
Part I Overview of AI -- 1. Introduction to artificial intelligence (AI): Definition and scope of AI -- 2. The growth of marketing research in artificial intelligence (AI): Topic popularity -- 3. Types of artificial intelligence (AI) in marketing management -- 4. A framework of artificial intelligence (AI) applications in marketing -- Part II. AI and its implications in the new age of marketing management -- 5. New developments in artificial intelligence (AI)-powered products in marketing -- 6. Artificial intelligence (AI)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service -- 7. Artificial intelligence (AI)-integrated operation; insights into supply chain management -- 8. Artificial intelligence (AI)-based market intelligence and customer insights -- 9. Artificial intelligence (AI)-empowered customer relationship management -- Part III. Challenges and opportunities of AI -- 10. Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy -- 11. Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues -- Index.
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Notas de autor provistas por Syndetics
Park Thaichon is Cluster Leader of the Relationship Marketing for Impact research cluster, Griffith Business School. His research articles can be viewed in the leading outlets such as the Journal of the Academy of Marketing Science , California Management Review , Industrial Marketing Management , European Journal of Marketing , and Journal of Business Research . Park is an Associate Editor of the Australasian Marketing Journal and Journal of Strategic Marketing . He is a member of the Griffith Institute for Tourism, Sales and Marketing Strategy Institute, and Griffith Asia Institute. Park has published over 70 A-ranked journal articles since 2015 (ABDC).
Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the Journal of the Academy of Marketing Science , Industrial Marketing Management , European Journal of Marketing , Journal of Business Research , Journal of Retailing and Consumer Services , Journal of Business and Industrial Marketing , Journal of Strategic Marketing , and Marketing Intelligence and Planning .