Artificial intelligence for marketing management / (Registro nro. 304229)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03244 a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520142153.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830t2023 nyu |||go|||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000780239 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .A78 2023 |
| 245 00 - TITLE STATEMENT | |
| Title | Artificial intelligence for marketing management / |
| Statement of responsibility, etc. | edited by Park Thaichon and Sara Quach. |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (236 pages) |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computer |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I Overview of AI -- 1. Introduction to artificial intelligence (AI): Definition and scope of AI -- 2. The growth of marketing research in artificial intelligence (AI): Topic popularity -- 3. Types of artificial intelligence (AI) in marketing management -- 4. A framework of artificial intelligence (AI) applications in marketing -- Part II. AI and its implications in the new age of marketing management -- 5. New developments in artificial intelligence (AI)-powered products in marketing -- 6. Artificial intelligence (AI)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service -- 7. Artificial intelligence (AI)-integrated operation; insights into supply chain management -- 8. Artificial intelligence (AI)-based market intelligence and customer insights -- 9. Artificial intelligence (AI)-empowered customer relationship management -- Part III. Challenges and opportunities of AI -- 10. Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy -- 11. Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 131165 |
| General subdivision | Technological innovations. |
| Topical term or geographic name entry element | Artificial intelligence |
| 9 (RLIN) | 55040 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thaichon, Park. |
| 9 (RLIN) | 302271 |
| Relator term | editor |
| Personal name | Quach, Sara. |
| 9 (RLIN) | 302272 |
| 856 ## - | |
| Uniform Resource Identifier | https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=7083264 |
| Link text | Presione para acceder al libro en línea. |
| 942 ## - | |
| Koha item type | Libro electrónico |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Acceso en línea | 12/05/2025 | 97 = YBP Library Services | 225.00 | HF5415 .A78 2023 | 52000003299175 | 12/05/2025 | Ebook | 225.00 | 12/05/2025 | Libro electrónico |