How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Michael Bierut, autor txt
London : Thames & Hudson, 2021Edición: Revised and expanded editionDescripción: 352 p. : ill. ; photo. ; col. ; 26 cmTipo de contenido:- text
- unmediaded
- volume
- 9780063141575
- 0063141574
- 9780500296189
- 0500296189
- 23 741.6092
- NC999.4 B44 2021
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro Col. General CARIBET | CARIBET Biblioteca Arquitectura Colección General CARIBET | General NC999.4 B44 2021 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000070250 |
Descripciones mejoradas de Syndetics:
A revised and expanded edition of the world-renowned graphic designer's classic and bestselling monograph, using examples from a portfolio spanning his full career to date.
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today--from logo design to complete brand identity systems--and demonstrate Bierut's enthusiastically eclectic approach that has been a hallmark of his career.
This revised and expanded edition of his bestselling monograph examines more than three dozen design case studies from start to finish--including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut's brand design for Hillary Clinton's 2016 presidential campaign--providing powerful insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era.
Through detailed case studies, Bierut reveals how to:
Navigate the Creative Process: Follow over three dozen projects from initial sketch to final execution, including the brand design for Hillary Clinton's 2016 presidential campaign. Build Powerful Brand Identities: Learn the thinking behind iconic work for clients like Mastercard, The New York Times, and Saks Fifth Avenue. Master Client Relationships: Gain insight into the designer-client dynamic and the challenges creatives face in bringing innovative work into the world. Find Design Inspiration: Discover how to think with your hands, transcend style, and find powerful ideas in the most unexpected places.
How to be a graphic designer in the middle of nowhere : an introduction --
How to think with your hands : four decades of notebooks --
How to destroy the world with graphic design : American Institute of Graphic Arts --
How to have an idea : The International Design Center, New York --
How to transcend style : American Center for Design --
How to create identity without a logo : Brooklyn Academy of Music --
How to invent a town that was always there : Celebration, Florida --
How to work for free : Parallax Theater --
How to raise a billion dollars : Princeton University --
How to win a close game : New York Jets --
How to be good : The Good Diner --
How to run a marathon : the Architectural League of New York --
How to avoid the obvious : Minnesota Children's Museum --
How to avoid doomsday : Bulletin of the Atomic Scientists --
How to be fashionably timeless : Saks Fifth Avenue --
How to cross cultures : New York University Abu Dhabi --
How to behave in church : the Cathedral Church of St. John the Divine --
How to disorient an architect : Yale University School of Architecture --
How to put a big sign on a glass building without blocking the view : the New York Times Building --
How to make a museum mad : Museum of Arts and Design --
How to judge a book : covers and jackets --
How to make a mark : logotypes and symbols --
How to squash a vote : the voting booth project --
How to travel through time : Lever House --
How to pack for a long flight : United Airlines --
How to have fun with a brown cardboard box : Nuts.com --
How to shut up and listen : New World Symphony --
How to top the charts : Billboard --
How to convince people : Ted --
How to get where you want to be : New York City Department of Transportation --
How to investigate a murder : a wilderness of error --
How to be who you are : Mohawk Fine Papers --
How to get the passion back : American Institute of Architects --
How to frame a picture: International Center of Photography --
How to set a table : The restaurants of Bobby Flay --
How to survive on an island : Governors Island --
How to network : Verizon -- How to write a sonnet : Poetry Foundation --
How to keep it simple : Mastercard --
How to design two dozen logos at once : MIT Media Lab --
How to play politics : Hillary for America --
How to cover something up : the Mueller Report --
How to save the world with graphic design : the Robin Hood Foundation's library initiative --
"Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut's bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas"--Publisher's description.