How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world (Registro nro. 300826)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05290nam a22004217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230919154301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230919b20212015|||ao||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780063141575 |
| International Standard Book Number | 0063141574 |
| International Standard Book Number | 9780500296189 |
| International Standard Book Number | 0500296189 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC999.4 |
| Item number | B44 2021 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 741.6092 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bierut, Michael. |
| 9 (RLIN) | 62202 |
| 245 ## - TITLE STATEMENT | |
| Title | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world |
| Statement of responsibility, etc. | Michael Bierut, autor |
| Medium | txt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised and expanded edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Thames & Hudson, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 352 p. : |
| Other physical details | ill. ; photo. ; col. ; |
| Dimensions | 26 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdcarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How to be a graphic designer in the middle of nowhere : an introduction -- <br/>How to think with your hands : four decades of notebooks -- <br/>How to destroy the world with graphic design : American Institute of Graphic Arts -- <br/>How to have an idea : The International Design Center, New York -- <br/>How to transcend style : American Center for Design -- <br/>How to create identity without a logo : Brooklyn Academy of Music -- <br/>How to invent a town that was always there : Celebration, Florida -- <br/>How to work for free : Parallax Theater -- <br/>How to raise a billion dollars : Princeton University -- <br/>How to win a close game : New York Jets -- <br/>How to be good : The Good Diner -- <br/>How to run a marathon : the Architectural League of New York -- <br/>How to avoid the obvious : Minnesota Children's Museum -- <br/>How to avoid doomsday : Bulletin of the Atomic Scientists -- <br/>How to be fashionably timeless : Saks Fifth Avenue -- <br/>How to cross cultures : New York University Abu Dhabi -- <br/>How to behave in church : the Cathedral Church of St. John the Divine -- <br/>How to disorient an architect : Yale University School of Architecture -- <br/>How to put a big sign on a glass building without blocking the view : the New York Times Building -- <br/>How to make a museum mad : Museum of Arts and Design -- <br/>How to judge a book : covers and jackets -- <br/>How to make a mark : logotypes and symbols -- <br/>How to squash a vote : the voting booth project -- <br/>How to travel through time : Lever House -- <br/>How to pack for a long flight : United Airlines -- <br/>How to have fun with a brown cardboard box : Nuts.com -- <br/>How to shut up and listen : New World Symphony -- <br/>How to top the charts : Billboard -- <br/>How to convince people : Ted -- <br/>How to get where you want to be : New York City Department of Transportation -- <br/>How to investigate a murder : a wilderness of error -- <br/>How to be who you are : Mohawk Fine Papers -- <br/>How to get the passion back : American Institute of Architects -- <br/>How to frame a picture: International Center of Photography -- <br/>How to set a table : The restaurants of Bobby Flay -- <br/>How to survive on an island : Governors Island -- <br/>How to network : Verizon -- How to write a sonnet : Poetry Foundation -- <br/>How to keep it simple : Mastercard -- <br/>How to design two dozen logos at once : MIT Media Lab -- <br/>How to play politics : Hillary for America -- <br/>How to cover something up : the Mueller Report -- <br/>How to save the world with graphic design : the Robin Hood Foundation's library initiative -- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut's bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas"--Publisher's description. |
| 600 #0 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vignelli Massimo |
| 9 (RLIN) | 288272 |
| General subdivision | Influence |
| Personal name | Vignelli Associates |
| 9 (RLIN) | 300388 |
| Personal name | Bierut, Michael. |
| 9 (RLIN) | 62202 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pentagram Design |
| 9 (RLIN) | 300387 |
| Topical term or geographic name entry element | Graphic arts |
| 9 (RLIN) | 105242 |
| Topical term or geographic name entry element | Commercial arts. |
| 9 (RLIN) | 78598 |
| Topical term or geographic name entry element | Graphic artists |
| 9 (RLIN) | 230536 |
| Topical term or geographic name entry element | Art |
| 9 (RLIN) | 54862 |
| General subdivision | Individual Artists |
| -- | Monographs |
| Topical term or geographic name entry element | Design |
| 9 (RLIN) | 86034 |
| General subdivision | Graphic Arts |
| -- | Branding and Logo Design |
| -- | Commercial and Corporate |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States |
| 9 (RLIN) | 293958 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro Col. General CARIBET |
| Edition | Revised and expanded edition. |
| Classification part | NC999.4 |
| Call number prefix | General |
| Call number suffix | B44 2021 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 11/09/2023 | Amazon | 40.48 | General NC999.4 B44 2021 | 91000000070250 | 19/09/2023 | 1 | 50.48 | 11/09/2023 | Libro Col. General CARIBET |