Art direction. / Nik Mahon. txt
Series Basics advertising. 2 Lausanne, Switzerland : AVA Academia ; La Vergne, TN : Distributed in the USA and Canada by Ingram Publisher Services, 2010Descripción: 183 pages : ill. ; photo. ; col. ; 23 cmTipo de contenido:- text
- unmediaded
- volume
- 9782940411214
- 2940411212
- 659.1
- NC997 M34 2010
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | CARIBET Biblioteca Arquitectura Colección General CARIBET | General NC997 M34 2010 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000065086 |
Descripciones mejoradas de Syndetics:
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Include bibliography
How to get the most out of this book --
Introduction --
The role of the art director --
What art direction is (and what it isn't) --
How art direction works --
The creative team --
The role of the art director --
Working with the specialists and seeing the job through --
The tools of art direction --
Seeing things differently --
Doing things differently --
Give the audience something to discover --
Using ambiguous imagery --
Establishing a visual hierarchy --
Creating visual impact --
Simplicity and understatement --
Creating a distinct look for the brand --
Creating the adverts --
Getting prepared --
From visuals to the finished work --
Photography --
Illustration --
Typography --
Planning and storyboarding commercials --
Media --
Posters --
Magazine and press --
Television and cinema --
Online --
Direct --
Ambient --
Other media --
Integrated media campaigns --
Ideas and inspiration --
Creative fuel --
Finding inspiration and getting ideas --
Emotion and empathy --
How to tell whether your idea's any good --
Getting a job as an art director --
Putting your book together --
Planning your campaign --
Approaching agencies --
What the agency is looking for --
Your first placement and what happens next --
Support and resources --
Conclusion --
Glossary --
Useful contacts --
Bibliography --
Acknowledgements --
Working with ethics --
A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.