Art direction. / (Registro nro. 296565)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02832nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210722200715.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210722b2010 ao||| b||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782940411214 |
| International Standard Book Number | 2940411212 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC997 |
| Item number | M34 2010 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 298567 |
| Personal name | Mahon, Nik |
| 245 ## - TITLE STATEMENT | |
| Title | Art direction. / |
| Statement of responsibility, etc. | Nik Mahon. |
| Medium | txt |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Lausanne, Switzerland : |
| -- | AVA Academia ; |
| -- | La Vergne, TN : |
| Name of producer, publisher, distributor, manufacturer | Distributed in the USA and Canada by Ingram Publisher Services, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 183 pages : |
| Other physical details | ill. ; photo. ; col. ; |
| Dimensions | 23 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdcarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| 9 (RLIN) | 298568 |
| Title | Basics advertising |
| Number of part/section of a work | 2 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include bibliography |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How to get the most out of this book --<br/>Introduction --<br/>The role of the art director --<br/>What art direction is (and what it isn't) --<br/>How art direction works --<br/>The creative team --<br/>The role of the art director --<br/>Working with the specialists and seeing the job through --<br/>The tools of art direction --<br/>Seeing things differently --<br/>Doing things differently --<br/>Give the audience something to discover --<br/>Using ambiguous imagery --<br/>Establishing a visual hierarchy --<br/>Creating visual impact --<br/>Simplicity and understatement --<br/>Creating a distinct look for the brand --<br/>Creating the adverts --<br/>Getting prepared --<br/>From visuals to the finished work --<br/>Photography --<br/>Illustration --<br/>Typography --<br/>Planning and storyboarding commercials --<br/>Media --<br/>Posters --<br/>Magazine and press --<br/>Television and cinema --<br/>Online --<br/>Direct --<br/>Ambient --<br/>Other media --<br/>Integrated media campaigns --<br/>Ideas and inspiration --<br/>Creative fuel --<br/>Finding inspiration and getting ideas --<br/>Emotion and empathy --<br/>How to tell whether your idea's any good --<br/>Getting a job as an art director --<br/>Putting your book together --<br/>Planning your campaign --<br/>Approaching agencies --<br/>What the agency is looking for --<br/>Your first placement and what happens next --<br/>Support and resources --<br/>Conclusion --<br/>Glossary --<br/>Useful contacts --<br/>Bibliography --<br/>Acknowledgements --<br/>Working with ethics -- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 298569 |
| Topical term or geographic name entry element | Art direction |
| 9 (RLIN) | 296373 |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 78598 |
| Topical term or geographic name entry element | Commercial arts. |
| 9 (RLIN) | 206144 |
| Topical term or geographic name entry element | Business and Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Classification part | NC997 |
| Call number prefix | General |
| Call number suffix | M34 2010 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 22/07/2021 | GOBI | 31.46 | General NC997 M34 2010 | 91000000065086 | 22/07/2021 | 1 | 41.36 | 22/07/2021 | Libro |