Events management principles and practice Razaq Raj, Paul Walters, Tahir Rashid.
Detalles de publicación: Thousand Oaks, CA SAGE Publications 2013.Edición: Second editionDescripción: vi, 392 pages illustrations 24 centimetersISBN:- 9781446200728 (alk. paper)
- 9781446200735 (alk. paper)
- GT3405 .R35 2013
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | GT3405 .R35 2013 (Navegar estantería(Abre debajo)) | Disponible | 50000003246534 |
Descripciones mejoradas de Syndetics:
Praise for the previous edition:
′This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational′ - Neil Robinson, Salford Business School, University of Salford, UK
The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set.
Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.
As well as updated examples and legislation, this edition introduces new chapters on:
Event entrepreneurship Project management and financing New Multimedia technology for events organisers Sustainable festivals and events Long term legacy and impacts The future of the industryAn accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor′s Manual and PowerPoint slides for lecturers.
This text is an ideal resource for undergraduate students who are studying Events Management for the first time.
Previous edition: 2009.
Includes bibliographical references and index.
PART ONE: CONCEPT AND MANAGEMENT Introduction to Events Management Events Destinations and Management Event Entrepreneurship Human Resource Management PART TWO: FINANCE AND LAW Financial Management in the Events Industry Costing, Pricing and Capital in Events Industry Project Management and Financing Legal, Security, Safety and Risk Management PART THREE: MARKETING AND MEDIA Event Sponsorship Marketing Process, Communications and Public Relations New Multimedia Technology for Events Organizers PART FOUR: PREPARATION AND OPERATION Events Assessing, Planning and Monitoring Event Logistics: An Integrated Approach Event Production, Design and Lighting PART FIVE: EVENTS AND BEYOND Sustainable Festivals and Events Long-Term Legacy and Impacts The Future of the Events Industry.
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Notas de autor provistas por Syndetics
Dr Razaq Raj is Senior Lecturer in the School of Events, Tourism and Hospitality, Leeds Metropolitan University.Paul Walters is Senior Lecturer in Events Management at Manchester Metropolitan University.
Dr Tahir Rashid is a Lecturer in Marketing and Service Management in the Salford Business School at University of Salford.