Events management
Raj, Razaq
Events management principles and practice Razaq Raj, Paul Walters, Tahir Rashid. - Second edition. - Thousand Oaks, CA SAGE Publications 2013. - vi, 392 pages illustrations 24 centimeters.
Previous edition: 2009.
Includes bibliographical references and index.
PART ONE: CONCEPT AND MANAGEMENT Introduction to Events Management Events Destinations and Management Event Entrepreneurship Human Resource Management PART TWO: FINANCE AND LAW Financial Management in the Events Industry Costing, Pricing and Capital in Events Industry Project Management and Financing Legal, Security, Safety and Risk Management PART THREE: MARKETING AND MEDIA Event Sponsorship Marketing Process, Communications and Public Relations New Multimedia Technology for Events Organizers PART FOUR: PREPARATION AND OPERATION Events Assessing, Planning and Monitoring Event Logistics: An Integrated Approach Event Production, Design and Lighting PART FIVE: EVENTS AND BEYOND Sustainable Festivals and Events Long-Term Legacy and Impacts The Future of the Events Industry.
9781446200728 (alk. paper) 9781446200735 (alk. paper)
2012941030
Special events--Management.
GT3405 .R35 2013
Events management principles and practice Razaq Raj, Paul Walters, Tahir Rashid. - Second edition. - Thousand Oaks, CA SAGE Publications 2013. - vi, 392 pages illustrations 24 centimeters.
Previous edition: 2009.
Includes bibliographical references and index.
PART ONE: CONCEPT AND MANAGEMENT Introduction to Events Management Events Destinations and Management Event Entrepreneurship Human Resource Management PART TWO: FINANCE AND LAW Financial Management in the Events Industry Costing, Pricing and Capital in Events Industry Project Management and Financing Legal, Security, Safety and Risk Management PART THREE: MARKETING AND MEDIA Event Sponsorship Marketing Process, Communications and Public Relations New Multimedia Technology for Events Organizers PART FOUR: PREPARATION AND OPERATION Events Assessing, Planning and Monitoring Event Logistics: An Integrated Approach Event Production, Design and Lighting PART FIVE: EVENTS AND BEYOND Sustainable Festivals and Events Long-Term Legacy and Impacts The Future of the Events Industry.
9781446200728 (alk. paper) 9781446200735 (alk. paper)
2012941030
Special events--Management.
GT3405 .R35 2013