Places : identity, image and reputation. / Simon Anholt. txt
Great Britain : Palgrave Macmillan , 2010Edición: First publishedDescripción: ix, 168 p. ill. ; 24 cmTipo de contenido:- text
- unmediaded
- volume
- G155.A1 A54 2010
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | CARIBET Biblioteca Arquitectura Colección General CARIBET | General G155.A1 A54 2010 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000022715 |
Includes Index.
Contents:
Introduction 1 --
1. Images of Places: Is this about marketing, or isn’t it 9 --
2. On Image and Trust 20 --
3. National Identity: Cause or Effect? 38 --
4. Should Places Have Simple Images? --
5. Sketches of National Image and Identity 48 --
Pakistan and Mexico 48 --
Kenya 49 --
Denmark 51 --
Italy 53 --
Israel 57 --
Switzerland 61 --
Latvia 64 --
America 68 --
Albania 73 --
Bilbao and Dubai 74 --
Asia 75 --
China 77 --
6. When Does Marketing Make Sense? 84 --
7. Public Diplomacy and Place Branding: Where’s the Link? --
8. ‘Brand Europe’ – Where Next?103 --
How the World Sees Europe 105 --
Defining ‘brand Europe’ 109 --
9. Public Sector, Private Sector 117 --
10. The Media and National Image 125 --
The National Media Centre 132 --
Bad press 133 --
The question of deserved reputation 136 --
Picking your battles 141 --
11. 'Is This About Me?’ – The Critical Issue of Relevance 144 --
12. Some Conclusions 157 --
13. Notes 161 --
14. Index 163 --
Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move - if they move at all - very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation." --