Places : (Registro nro. 224701)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03059nam a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240924134137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 011112s2010 a fri 001 0 eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G155.A1 |
| Item number | A54 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Simon Anholt |
| 9 (RLIN) | 277355 |
| 245 10 - TITLE STATEMENT | |
| Title | Places : |
| Remainder of title | identity, image and reputation. / |
| Statement of responsibility, etc. | Simon Anholt. |
| Medium | txt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First published |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Great Britain : |
| Name of producer, publisher, distributor, manufacturer | Palgrave Macmillan , |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 168 p. |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: <br/>Introduction 1 --<br/>1. Images of Places: Is this about marketing, or isn’t it 9 --<br/>2. On Image and Trust 20 --<br/>3. National Identity: Cause or Effect? 38 --<br/>4. Should Places Have Simple Images? --<br/>5. Sketches of National Image and Identity 48 --<br/>Pakistan and Mexico 48 --<br/>Kenya 49 --<br/>Denmark 51 --<br/>Italy 53 --<br/>Israel 57 --<br/>Switzerland 61 --<br/>Latvia 64 --<br/>America 68 --<br/>Albania 73 --<br/>Bilbao and Dubai 74 --<br/>Asia 75 --<br/>China 77 --<br/>6. When Does Marketing Make Sense? 84 --<br/>7. Public Diplomacy and Place Branding: Where’s the Link? --<br/>8. ‘Brand Europe’ – Where Next?103 --<br/>How the World Sees Europe 105 --<br/>Defining ‘brand Europe’ 109 --<br/>9. Public Sector, Private Sector 117 --<br/>10. The Media and National Image 125 --<br/>The National Media Centre 132 --<br/>Bad press 133 --<br/>The question of deserved reputation 136 --<br/>Picking your battles 141 --<br/>11. 'Is This About Me?’ – The Critical Issue of Relevance 144 --<br/>12. Some Conclusions 157 --<br/>13. Notes 161 --<br/>14. Index 163 --<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move - if they move at all - very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation." -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Place marketing. |
| 9 (RLIN) | 151543 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Tourism Marketing |
| 9 (RLIN) | 284503 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 204258 |
| Topical term or geographic name entry element | Management |
| 9 (RLIN) | 249397 |
| Topical term or geographic name entry element | Management science |
| 9 (RLIN) | 130136 |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 131165 |
| Topical term or geographic name entry element | Regional economics |
| 9 (RLIN) | 157894 |
| Topical term or geographic name entry element | Space in economics. |
| 9 (RLIN) | 172889 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Edition | First published |
| Classification part | G155.A1 |
| Call number prefix | General |
| Call number suffix | A54 2010 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 03/10/2011 | amazon | 34.58 | 489933 | General G155.A1 A54 2010 | 91000000022715 | 27/05/2016 | 1 | 44.58 | 03/10/2011 | Libro |