Using communication theory an introduction to planned communication Sven Windahl and Benno H. Signitzer, with Jean T. Olson.
Detalles de publicación: London Newbury Park, Calif. Sage Publications 1992.Descripción: 248 p. ill. 25 cmISBN:- 0803984308
- 302.2 20
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 302.23 W763u (Navegar estantería(Abre debajo)) | Disponible | 80000001332447 |
Descripciones mejoradas de Syndetics:
"Accessible, authoritative, and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications."--Denis McQuail, University of AmsterdamEminently useful both for the student and practitioner, Using Communication Theory is not a how-to book or a book of checklists. Instead it familiarizes practitioners working in the field of communication planning with the many theories of communication and their application to planned communication programs. For the student, it is a handy introduction to communication theory, bridging the gap between theory and practice. The authors introduce communication planning concepts and strategies as well as the role of the communication planner: elaborate on some of the theoretical appproaches; and present several mass communication theories and elements of theories used in designing strategies in communication planning.
Includes bibliographical references (p. [223]-242) and index.
Tabla de contenidos provista por Syndetics
- Introduction
- Part 1 The Basics
- Conceptual Tools
- The Nature of Communication Planning
- Not All Problems are Communication Problems
- Categorization of Basic Strategies
- Part 2 Theoretical Approaches To Communication Planning
- Multi-Step Flow Approaches
- A Network Approach
- Systems Theory Perspectives
- Social Marketing Perspectives
- Communicaton Campaigns
- A Meeting Place for Different Approaches
- Part 3 The Elements of Mass Communication Theories
- The Sender/Communicator
- The Message
- The Medium
- The Audience
- Effects