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Strategic electronic marketing managing e-business Brad Alan Keindl.
Detalles de publicación: Cleveland, Ohio Thomson/South-Western 2002.Edición: 2nd edDescripción: xxi, 428 p. ill. 24 cmISBN:- 032417893X (hc. : alk. paper)
- 658.84 K645s2 21
- HF5415.1265 .K44 2002
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.84 K645s2 (Navegar estantería(Abre debajo)) | Disponible | 80000002431776 |
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Descripciones mejoradas de Syndetics:
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Chapter 1 Introduction to E-Business
- Chapter 2 Understanding E-Business Technology
- Chapter 3 Hypermedia Communication
- Chapter 4 E-Business Promotion
- Chapter 5 E-Business Supply Chain Management
- Chapter 6 E-Business Value Strategies
- Chapter 7 E-Commerce
- Chapter 8 The Market
- Chapter 9 Customer Relationship Management (CRM) Through Information Collection and Use
- Chapter 10 E-Business Strategy
- Chapter 11 Managing the E-Business