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Strategic electronic marketing

Kleindl, Brad Alan

Strategic electronic marketing managing e-business Brad Alan Keindl. - 2nd ed. - Cleveland, Ohio Thomson/South-Western 2002. - xxi, 428 p. ill. 24 cm.

Includes bibliographical references and index.

ISBN: 032417893X (hc. : alk. paper)

LCCN: 2002028766

Subjects--Topical Terms:
Telemarketing
Data base marketing.

LC Class. No.: HF5415.1265 / .K44 2002

Dewey Class. No.: 658.84 / K645s2

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