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| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 687.0688 J55f (Navegar estantería(Abre debajo)) | Disponible | 80000000834062 |
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Descripciones mejoradas de Syndetics:
Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
921105
Includes bibliographical references (p. 573-581).
Tabla de contenidos provista por Syndetics
- I The Business Of Fashion
- 1 Introduction to the Fashion Business
- 2 Fashion Development and Movement
- 3 Supporting Fashion Enterprises
- II Production To Fashion
- 4 Raw Materials of Fashion
- 5 American Fashion Creators
- 6 Manufacturers of Apparel
- 7 Manufacturers of Fashion Accessories, Cosmetics, and Home Furnishings
- III Fashion Marketing Centers
- 8 Domestic Fashion Markets
- 9 Foreign Fashion Centers
- 10 Fashion Imports and Exports
- IV Retail Distribution Of Fashion
- 11 Fashion Retailing
- 12 Structure of Retail Firms
- 13 The Role of the Retail Buyer and Resident Buying Offices
- 14 Determining What to Buy
- 15 Buying the Merchandising
- 16 Fashion Promotion and Image
- 17 Recent Developments and Trends in Retail Merchandising
- Glossary
- Index