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Fashion merchandising and marketing

Jernigan, Marian H.

Fashion merchandising and marketing Marian H. Jernigan, Cynthia R. Easterling. - New York Macmillan c1990. - xiv, 581 p. ill. 24 cm.

921105

Includes bibliographical references (p. 573-581).

ISBN: 0023313501

LCCN: 89048108

Subjects--Topical Terms:
Fashion merchandising--United States.
Retail trade--United States.

LC Class. No.: HD9940.U4 / J47 1990

Dewey Class. No.: 687/.068/8

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