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Services marketing text and cases Steve Baron, Kim Harris, Toni Hilton.
Detalles de publicación: New York Palgrave-Macmillan c2009.Descripción: xvii,358 p. 24 cmISBN:- 9780230520936
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HD 9980.5 .B3 2009 (Navegar estantería(Abre debajo)) | Disponible | 50000003199592 |
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Descripciones mejoradas de Syndetics:
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Includes bibliographical references and index.
EIGM 04/2010
Tabla de contenidos provista por Syndetics
- Introduction
- Setting the Context Service Goals
- Use of Metaphors Service Encounters Consumer Experiences Service Design Internal Marketing Service Quality and Customer Satisfaction Relationship Marketing Service Profitability
- Further Research Issues and Conclusion
- Case Studies
- Index
Notas de autor provistas por Syndetics
STEVE BARON is Professor of Marketing at Liverpool Business School, UK and also holds a chair in Services Marketing.
KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK.
TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.