Services marketing
Baron, Steve
Services marketing text and cases Steve Baron, Kim Harris, Toni Hilton. - New York Palgrave-Macmillan c2009. - xvii,358 p. 24 cm.
Includes bibliographical references and index.
9780230520936
Services industries--Marketing.
Customer services
Services marketing text and cases Steve Baron, Kim Harris, Toni Hilton. - New York Palgrave-Macmillan c2009. - xvii,358 p. 24 cm.
Includes bibliographical references and index.
9780230520936
Services industries--Marketing.
Customer services