Imagen de Amazon.com
Portada de Syndetics
Imagen de OpenLibrary
Strategic marketing for educational institutions Philip Kotler, Karen F.A. Fox.
Detalles de publicación: Englewood Cliffs, N.J. Prentice-Hall c1985.Descripción: xv, 396 p. ill. 24 cmISBN:- 0138514038
- 370/.68/8 19
- LB2806 .K67 1985
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 370.688 K87s (Navegar estantería(Abre debajo)) | Disponible | 80000000519317 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
Provides academics and other education professionals with a solid background in the principles of marketing and their application to education institutions and activities. Among the aspects discussed are the value of cost-effective research, replacing guesses with estimates, and marketing as a process based on strategic planning. New to the second edition (first in 1985) are a focus on direct mail, new issues and statistics relevant to education, more examples of practical research tools, and the conception of educational institutions as service providers. Annotation copyright by Book News, Inc., Portland, OR
Includes bibliographies and index.
Tabla de contenidos provista por Syndetics
- 1 The Education Marketplace
- 2 Providing Quality Service, Value, and Customer Satisfaction
- 3 Identifying and Researching Marketing Issues
- 4 The Marketing Planning Process
- 5 Analyzing and Adapting to the Environment
- 6 Defining Institutional Resources and Direction
- 7 Formulating Market Strategy
- 8 Measuring and Forecasting Market Size
- 9 Segmenting, Selecting, and Appealing to Markets
- 10 Understanding Consumers
- 11 Designing Educational Programs
- 12 Pricing Educational programs
- 13 Delivering Educational Programs and Services
- 14 Communicating with Markets
- 15 Attracting and Retaining Students
- 16 Attracting Resources
- 17 Evaluating Marketing Performance