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Strategic marketing for educational institutions

Kotler, Philip,

Strategic marketing for educational institutions Philip Kotler, Karen F.A. Fox. - Englewood Cliffs, N.J. Prentice-Hall c1985. - xv, 396 p. ill. 24 cm.

Includes bibliographies and index.

ISBN: 0138514038

LCCN: 84024766

Subjects--Topical Terms:
Education--Marketing.
Educational planning
Educational fund raising
Public relations--Schools.

LC Class. No.: LB2806 / .K67 1985

Dewey Class. No.: 370/.68/8

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