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In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.

Tabla de contenidos provista por Syndetics

• Preface(p. xii)
• Part 1 Programming Resources And Constraints(p. 1)
• Chapter 1 A Framework for Programming Strategies(p. 3)
• What Is Programming?(p. 4)
• The Lure of Lore(p. 8)
• Structural Considerations(p. 10)
• The Elements of Programming(p. 14)
• A Model of Programming(p. 18)
• Five Issues for Programmers(p. 22)
• What Lies Ahead(p. 32)
• Sources(p. 34)
• InfoTrac College Edition(p. 34)
• Notes(p. 34)
• Chapter 2 Program and Audience Research(p. 35)
• Decision-Making Information for Programmers(p. 36)
• Program Testing(p. 37)
• Qualitative Audience Research(p. 39)
• Ratings Services(p. 40)
• Ratings Terminology and Measurement Computations(p. 45)
• Television Market Reports and Other Programming Aids(p. 50)
• Radio Reports(p. 57)
• Cable Ratings(p. 61)
• Online Research Services(p. 63)
• Ratings Limitations(p. 66)
• Future Challenges(p. 72)
• Sources(p. 73)
• InfoTrac College Edition(p. 73)
• Notes(p. 73)
• Chapter 3 Domestic and International Syndication(p. 74)
• The Syndication Chain(p. 75)
• Program Acquisition(p. 81)
• Ratings Consultation(p. 86)
• The Decision Process(p. 91)
• Calculating Revenue Potential(p. 95)
• Payment(p. 99)
• Cable and Syndication(p. 102)
• International Marketplace(p. 103)
• What Lies Ahead for Broadcast Syndication(p. 106)
• Sources(p. 108)
• InfoTrac College Edition(p. 108)
• Notes(p. 108)
• Part 2 Broadcast Television Strategies(p. 109)
• Chapter 4 Prime-Time Network Entertainment Programming(p. 111)
• Vertical Integration(p. 112)
• Ideal Demographics(p. 115)
• Ratings(p. 117)
• Network Seasons(p. 121)
• Program Renewal(p. 124)
• New Program Selection(p. 128)
• Scheduling Strategies(p. 133)
• Promotion's Role(p. 138)
• Changing Format Emphases(p. 139)
• Network Decision Making(p. 145)
• What Lies Ahead: Risk and Reward(p. 147)
• Sources(p. 149)
• InfoTrac College Edition(p. 149)
• Notes(p. 149)
• Chapter 5 Nonprime-Time Network Television Programming
• Nonprime-Time Dayparts(p. 152)
• Scheduling Strategies(p. 154)
• Sports(p. 156)
• Daytime Soap Operas and Game Shows(p. 158)
• Weekday News and Information(p. 162)
• Weekend New and Information(p. 166)
• Children's Programming(p. 167)
• Talk Shows(p. 171)
• Late-Night Weekend Entertainment(p. 173)
• What Lies Ahead for Nonprime-Time(p. 174)
• Sources(p. 175)
• InfoTrac College Edition(p. 175)
• Notes(p. 175)
• Chapter 6 Television Station Programming(p. 176)
• Sources of Television Programs(p. 177)
• Network Programming(p. 178)
• Station Dayparts(p. 182)
• Early Morning (6 to 9 A.M.)(p. 183)
• Morning (9 A.M. to 12 noon)(p. 184)
• Afternoon (12 noon to 4 P.M.)(p. 184)
• Early Fringe (4 to 7 P.M./4 to 6 P.M. Central)(p. 185)
• Prime Access (7 to 8 P.M./6 to 7 P.M. Central)(p. 186)
• Prime Time (8 to 11 P.M./7 to 10 P.M. Central)(p. 187)
• Late Fringe (11 to 11:35 P.M./10 to 10:35 P.M. Central)(p. 187)
• Late Night (11:35 to 2 A.M./10:35 to 2 A.M.)(p. 188)
• Overnight (2 A.M. to 6 A.M.)(p. 188)
• Syndicated Programming(p. 189)
• News and Local Programming(p. 193)
• Ratings(p. 198)
• Station Promotion(p. 198)
• What Lies Ahead for Stations(p. 200)
• Sources(p. 204)
• InfoTrac College Edition(p. 204)
• Notes(p. 204)
• Chapter 7 Public Television Programming(p. 206)
• Program Philosophy(p. 207)
• The Network Model(p. 208)
• PBS Responsibilities(p. 211)
• Types of Station Licensees(p. 212)
• Program Production(p. 216)
• Syndicated and Local Programming(p. 219)
• Scheduling Strategies(p. 222)
• National Promotion(p. 225)
• Audience Ratings(p. 226)
• What Developments Lie Ahead(p. 229)
• Sources(p. 230)
• InfoTrac College Edition(p. 230)
• Notes(p. 230)
• Part 3 Cable, Satellite, And Online Strategies(p. 233)
• Chapter 8 Cable System and Satellite Programming(p. 235)
• The Retransmitters(p. 236)
• Selection Strategies(p. 240)
• Technical Parameters(p. 240)
• Legal Requirements(p. 246)
• Economic Considerations(p. 249)
• Marketing Factors(p. 252)
• Scheduling Strategies(p. 253)
• Evaluation Strategies(p. 254)
• Local Origination on Cable(p. 256)
• Community Access on Cable(p. 263)
• What Lies Ahead(p. 266)
• Sources(p. 267)
• InfoTrac College Edition(p. 268)
• Notes(p. 268)
• Chapter 9 Subscription and Premium Programming(p. 269)
• The Nonbroadcast World(p. 270)
• Selection Strategies(p. 274)
• Scheduling Strategies(p. 283)
• Evaluation(p. 287)
• Cable Network Promotion(p. 288)
• The Channels(p. 290)
• Program Guide Services(p. 316)
• Audio Services(p. 318)
• Directions for the Future(p. 320)
• Sources(p. 321)
• InfoTrac College Edition(p. 321)
• Notes(p. 321)
• Chapter 10 Online Video and Audio Programming(p. 322)
• The Online World(p. 323)
• A Conceptual Framework(p. 323)
• The Content Providers(p. 327)
• Strategic Considerations(p. 330)
• Selection Strategies(p. 332)
• Scheduling Strategies(p. 332)
• Promotional Strategies(p. 333)
• Measurement(p. 333)
• Impact on the Mainstream Media(p. 336)
• What Lies Ahead(p. 344)
• Sources(p. 346)
• InfoTrac College Edition(p. 346)
• Notes(p. 346)
• Part 4 Radio Programming(p. 349)
• Chapter 11 Music Radio Programming(p. 351)
• Choosing a Format(p. 352)
• Step-by-Step Selection Process(p. 363)
• Implementation(p. 366)
• The Music(p. 367)
• News(p. 373)
• Air Personalities, Dayparting, and Voice Tracking(p. 375)
• Advertising and Promotion(p. 378)
• Network and Syndicated Programming(p. 383)
• Radio and the Internet(p. 388)
• Sources(p. 391)
• InfoTrac College Edition(p. 392)
• Notes(p. 392)
• Chapter 12 Information Radio Programming(p. 393)
• Information versus Entertainment Radio(p. 394)
• News Programming(p. 396)
• The Rise of the Spoken Word(p. 398)
• Talk Formats(p. 400)
• The Content Infrastructure(p. 405)
• Hosts, Audiences, and Guests(p. 407)
• On-Air Talk Techniques(p. 408)
• The Spoken Word in Public Radio(p. 411)
• Other Noncommercial Sources(p. 413)
• What Lies Ahead for Information Radio(p. 413)
• Sources(p. 415)
• InfoTrac College Edition(p. 416)
• Notes(p. 416)
• Abbreviations and Acronyms(p. 417)
• Glossary(p. 420)
• Annotated Bibliography(p. 445)
• Bookmarks for the World Wide Web(p. 451)
• About the Contributing Authors(p. 453)
• Index to Program Titles(p. 457)
• General Index(p. 461)