Broadcast/cable programming
Eastman, Susan Tyler.
Broadcast/cable programming strategies and practices Susan Tyler Eastman, Sydney W. Head, Lewis Klein. - 2nd ed. - Belmont, Calif. Wadsworth Pub. Co. c1985. - 529 p. ill. 25 cm. - Wadsworth series in mass communication .
Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981. Includes indexes.
Bibliography: p. [485]-513.
0534033539
84013172 //r892
Television programs--Planning.
Cable television--Planning.
Radio programs--Planning.
PN1992.55 / .E18 1985
791.44/0236/0973
Broadcast/cable programming strategies and practices Susan Tyler Eastman, Sydney W. Head, Lewis Klein. - 2nd ed. - Belmont, Calif. Wadsworth Pub. Co. c1985. - 529 p. ill. 25 cm. - Wadsworth series in mass communication .
Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981. Includes indexes.
Bibliography: p. [485]-513.
0534033539
84013172 //r892
Television programs--Planning.
Cable television--Planning.
Radio programs--Planning.
PN1992.55 / .E18 1985
791.44/0236/0973