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Essentials of entrepreneurship and small business management Norman M. Scarborough, Jeffrey R. Cornwall.
Editor: Upper Saddle River Pearson 2016Edición: Eighth EditionDescripción: pages cmTipo de contenido:- 9780133849622
- 0133849627
- 658.02/2 23
- HD62.7 .S273 2016
Contenidos:
The challenge of entrepreneurship -- The foundations of entrepreneurship -- Ethics and social responsibility : doing the right thing -- Building the business plan : beginning considerations -- Inside the entrepreneurial mind : from ideas to reality -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building the business plan : marketing and financial considerations -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Putting the business plan to work : sources of funds -- Sources of financing: equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation -- Appendix: the daily perc business plan -- Cases -- Name index -- Subject index.
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HD 62.7 .S273 2016 (Navegar estantería(Abre debajo)) | Disponible | 50000003234308 |
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Descripciones mejoradas de Syndetics:
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture
Management. The Foundation to Building a Successful Small Business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition , Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition. NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for: 0134422538 / 9780134422534 Essentials of Entrepreneurship and Small Business Management Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package Package consists of: 0133849627 / 9780133849622 Essentials of Entrepreneurship and Small Business Management 0133974200 / 9780133974201 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business ManagementIncludes index.
The challenge of entrepreneurship -- The foundations of entrepreneurship -- Ethics and social responsibility : doing the right thing -- Building the business plan : beginning considerations -- Inside the entrepreneurial mind : from ideas to reality -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building the business plan : marketing and financial considerations -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Putting the business plan to work : sources of funds -- Sources of financing: equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation -- Appendix: the daily perc business plan -- Cases -- Name index -- Subject index.
Tabla de contenidos provista por Syndetics
- Section I The Challenge of Entrepreneurship
- Chapter 1 The Foundations of Entrepreneurship
- Chapter 2 Ethics and Social Responsibility: Doing the Right Thing
- Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality
- Section II The Entrepreneurial Journey Begins
- Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model
- Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan
- Chapter 6 Forms of Business Ownership and Buying an Existing Business
- Chapter 7 Franchising and the Entrepreneur
- Section III Launching the Business
- Chapter 8 Building a Powerful Bootstrap Marketing Plan
- Chapter 9 E-commerce and the Entrepreneur
- Chapter 10 Pricing and Credit Strategies
- Chapter 11 Creating a Successful Financial Plan
- Chapter 12 Managing Cash Flow
- Section IV Putting the Business Plan to Work: Sources of Funds
- Chapter 13 Sources of Financing: Equity and Debt
- Chapter 14 Choosing the Right Location and Layout
- Chapter 15 Global Aspects of Entrepreneurship
- Chapter 16 Building a New Venture Team and Planning the Next Generation