Essentials of entrepreneurship and small business management
Scarborough, Norman M.
Essentials of entrepreneurship and small business management Norman M. Scarborough, Jeffrey R. Cornwall. - Eighth Edition. - pages cm
Includes index.
The challenge of entrepreneurship -- The foundations of entrepreneurship -- Ethics and social responsibility : doing the right thing -- Building the business plan : beginning considerations -- Inside the entrepreneurial mind : from ideas to reality -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building the business plan : marketing and financial considerations -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Putting the business plan to work : sources of funds -- Sources of financing: equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation -- Appendix: the daily perc business plan -- Cases -- Name index -- Subject index.
9780133849622 0133849627
2014021098
Small business--Management.
Entrepreneurship
New business enterprises--Management.
HD62.7 / .S273 2016
658.02/2
Essentials of entrepreneurship and small business management Norman M. Scarborough, Jeffrey R. Cornwall. - Eighth Edition. - pages cm
Includes index.
The challenge of entrepreneurship -- The foundations of entrepreneurship -- Ethics and social responsibility : doing the right thing -- Building the business plan : beginning considerations -- Inside the entrepreneurial mind : from ideas to reality -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building the business plan : marketing and financial considerations -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Putting the business plan to work : sources of funds -- Sources of financing: equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation -- Appendix: the daily perc business plan -- Cases -- Name index -- Subject index.
9780133849622 0133849627
2014021098
Small business--Management.
Entrepreneurship
New business enterprises--Management.
HD62.7 / .S273 2016
658.02/2