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E-Business and e-commerce management : strategy, implementation and practice / Dave Chaffe.
Detalles de publicación: New York : Prentice Hall, 2009.Edición: 4th edDescripción: xxxii,784 p. : ill. ; 26 cmTipo de contenido:- 9780273719601
- Ebusiness and ecommerce management
- HF5548.32 .C472 2009
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5548.32 .C472 2009 (Navegar estantería(Abre debajo)) | Disponible | 50000003198271 |
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Descripciones mejoradas de Syndetics:
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
Includes bibliographical references and index.
EIGM 03/2010
Tabla de contenidos provista por Syndetics
- Preface and Guided Tour
- Acknowledgements
- I Introduction
- 1 Introduction to e-business and e-commerce
- 2 E-commerce fundamentals
- 3 E-business infrastructure
- 4 E-environment
- II Strategy and Applications
- 5 E-business strategy
- 6 Supply chain management
- 7 E-procurement
- 8 E-marketing
- 9 Customer relationship management
- III Implementation
- 10 Change management
- 11 Analysis and design
- 12 Implementation and maintenance
- Glossary
- Index
Notas de autor provistas por Syndetics
Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.