Business writing in the digital age Natalie Canavor.

Por:

Canavor, Natalie

Detalles de publicación: Thousand Oaks, Calif. SAGE c2012.Descripción: xiii, 303 p. ill. 24 cmISBN:

9781412992503 (pbk. : acid-free paper)
1412992508 (pbk. : acid-free paper)

Tema(s):

Clasificación CDD:

651.7/4 23

Clasificación LoC:

HF5718.3 .C365 2012

Contenidos:

1. Business writing in the digital age-- and you -- 2. Writing strategically --- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: reÌ<U+0081>sumeÌ<U+0081>s and elevator speeches.

Resumen: "Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write better--a need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class time explicitly on writing and instead, assign the book as independent study and evaluate writing progress as a component of regular assigned projects"--

Existencias
Imagen de cubierta	Tipo de ítem	Biblioteca actual	Biblioteca de origen	Colección	Ubicación en estantería	Signatura topográfica	Materiales especificados	Info Vol	URL	Copia número	Estado	Notas	Fecha de vencimiento	Código de barras	Reserva de ítems	Prioridad de la cola de reserva de ejemplar	Reservas para cursos
	Libro	Biblioteca de Mayagüez Colección General mb				HF5718.3 .C365 2012 (Navegar estantería(Abre debajo))					Disponible			50000003212403

Total de reservas: 0

Descripciones mejoradas de Syndetics:

Effective writing --your key to success in today's global business world!

Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence and provides a solid foundation that applies to traditional media, such as letters and proposals, and also to email, blogs, web sites, social media and PowerPoint. Readers develop tools to keep improving on their own and to handle new communication channels as they emerge.

Includes bibliographical references and index.

"Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write better--a need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class time explicitly on writing and instead, assign the book as independent study and evaluate writing progress as a component of regular assigned projects"-- Provided by publisher.

eigm 03/2012

Tabla de contenidos provista por Syndetics

Importance of Writing in Today's Business World, Changing World/Changing Needs, How to Use This Book
Writing Strategically
Applying the Strategic Ideas
Writing: the Good Sentence
Writing: Pulling the Message Together, and How to Edit
E-Mail
Letters
Persuasive Writing Part 1: The Tools and Techniques
Persuasive Writing Part 2: Proposals, Reports, Business Plans, Executive Summary, and PowerPoints
Web Sites
Blogs and Social Media
Presenting Yourself--Resumes

Reseñas proporcionadas por Syndetics

CHOICE Review

This volume combines a solid business communications course with up-to-date advice about analyzing audience and purpose for print and online writing tasks. Early chapters focus on identifying goals and planning communications that appeal to the targeted audience; students build upon this foundation as they are guided through writing effective sentences and paragraphs. Business writer Canavor (adjunct faculty in corporate communication, New York Univ.) models revision strategies, showing side-by-side examples of weaker and stronger writing. She concludes each chapter with exercises for students, including items to revise, suggested group projects, and assignments that send them out to gather information or analyze practices in the business world. Later chapters familiarize readers with the conventions and expectations of business e-mail, letters, PowerPoint, Web copy, and social media. Attractive graphic design and useful sidebar content from business professionals describing best practices in their fields round out the text. Other media (e.g., infographics and video scripts) are briefly introduced in the context of content planning. Canavor's emphasis on purpose and audience throughout will strengthen critical thinking skills, and she selects examples designed to introduce students to the conventions of a range of cultures in the corporate and nonprofit worlds. Summing Up: Recommended. All levels of undergraduate students as well as general readers. P. Finley University of Nevada, Las Vegas

Notas de autor provistas por Syndetics

Natalie Canavor is a business writer, author, journalist and former college instructor. Throughout her successive careers as a magazine editor and public relations manager, she originated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students and writing instructors.

Natalie taught advanced writing seminars for NYU's MS program in public relations and corporate communication for six years, and created a number of courses and workshops on strategic messaging for businesspeople, professionals and entrepreneurs.

Her byline as a journalist has appeared on hundreds of features and columns in newspapers including the New York Times and Newsday; a host of business and technical publications; and professional magazines such as Communication World and ASJA Magazine , published by the American Association of Journalists and Authors. For seven years, she wrote a column on better writing for the International Association of Business Communicators, read by 15,000 professionals worldwide.

As a national magazine editor-in-chief, Natalie created a series of successful start-ups including Today's Filmmaker, Videography and Technical Photography . She also served as an editor of Popular Photography . As an organizational communicator, Natalie built a 14-person PR department for New York State's largest educational agency and counseled management on communication strategy; directed print, video, and e-media; and created communications skills training programs for school leaders.

Natalie is also the author of Business Writing for Dummies , currently in its third edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most From Your Career , with psychotherapist Susan Dowell. She also coauthored The Truth About the New Rules of Business Writing , a popular guide for businesspeople. In the wake of a new interest in poetry, her work was recently published as part of The Song in the Room: Six Women Poets.

Natalie's work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC's Heritage Region. Natalie is a member of the Author's Guild and the American Society of Journalists and Authors.

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