Business writing in the digital age (Registro nro. 224989)
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| 000 -CABECERA | |
|---|---|
| campo de control de longitud fija | 02779nam a2200289Ia 4500 |
| 001 - NÚMERO DE CONTROL | |
| campo de control | 306650 |
| 005 - FECHA Y HORA DE ACTUALIZACIÓN | |
| 005 | 20160527185401.0 |
| 008 - LONGITUD FIJA | |
| campo de control de longitud fija | 110801s2012 caua b 001 0 eng |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO | |
| Número de control de LC | 2011031260 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781412992503 (pbk. : acid-free paper) |
| ISBN | 1412992508 (pbk. : acid-free paper) |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA | |
| Número de control de sistema | (OCoLC)ocn711052197 |
| 040 ## - FUENTE DE CATALOGACIÓN | |
| Centro catalogador/agencia de origen | DLC |
| Centro/agencia transcriptor | DLC |
| Centro modificador | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWX |
| -- | IUL |
| -- | DLC |
| 042 ## - CÓDIGO DE AUTENTICACIÓN | |
| Código de autenticación | pcc |
| 100 1# - AUTOR PERSONAL | |
| nombre | Canavor, Natalie |
| 9 (RLIN) | 207123 |
| 245 10 - TÍTULO PROPIAMENTE DICHO | |
| título | Business writing in the digital age |
| Mención de responsabilidad, etc. | Natalie Canavor. |
| 260 ## - PIE DE IMPRENTA | |
| Ciudad de publicación | Thousand Oaks, Calif. |
| Editor, distribuidor | SAGE |
| Fecha de publicación | c2012. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | xiii, 303 p. |
| Ilustraciones | ill. |
| Dimensiones | 24 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA | |
| Bibliografía, etc. | Includes bibliographical references and index. |
| 505 0# - NOTA DE CONTENIDO | |
| Nota de contenido | 1. Business writing in the digital age-- and you -- 2. Writing strategically --- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: reÌ<U+0081>sumeÌ<U+0081>s and elevator speeches. |
| 520 ## - RESUMEN | |
| Resumen | "Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write better--a need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class time explicitly on writing and instead, assign the book as independent study and evaluate writing progress as a component of regular assigned projects"-- |
| Enlace | Provided by publisher. |
| 590 ## - NOTA LOCAL (RLIN) | |
| Nota local | eigm 03/2012 |
| 050 00 - CLASIFICACIÓN LIBRARY OF CONGRESS | |
| clasificación | HF5718.3 |
| Clave de autor | .C365 2012 |
| 082 00 - CLASIFICACIÓN DECIMAL DEWEY | |
| Clasificación | 651.7/4 |
| edición | 23 |
| 100 1# - AUTOR PERSONAL | |
| -- | Local |
| 650 #0 - MATERIA GENERAL | |
| Término de materia o nombre geográfico como elemento inicial | Business writing |
| 9 (RLIN) | 67285 |
| Fuente del encabezamiento o término | Local |
| Término de materia o nombre geográfico como elemento inicial | Business communication |
| 9 (RLIN) | 67219 |
| Fuente del encabezamiento o término | Local |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Non-public note | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | HF_5718_300000000000000__C365_2012 | 83951 | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 27/05/2016 | SAGE PUBLICATIONS, INC. | 30.00 | 490831 | HF5718.3 .C365 2012 | 50000003212403 | 27/05/2016 | r:306650 | Libro |