Destination Branding For Small Cities : the essentials for successful place branding. / Bill Baker. txt
United States of America : Creative Leap Books , 2007Descripción: 191 p. 22 cm. illTipo de contenido:- text
- unmediaded
- volume
- 9780979707605
- 0979707609
- G155.A1 B3175 2007
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | CARIBET Biblioteca Arquitectura Colección General CARIBET | General G155.A1 B3175 2007 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000022558 |
Includes bibliographical references (p. 185-188).
Contents:
Acknowledgements 7 --
Preface 9 --
Introduction 13 --
1 The World of Brands and Branding 21 --
2 The Challenges and Reward of Branding Places 39 --
3 What Is being Branded and Why? 49 --
4 Prepare to Start : Mobilize the Forces 57 --
5 The seven Steps to a Community Brand 71 --
6 Step One: Assessment -- What’s Your Place in the World? 75 --
Research: How to Obtain the Answers to Your Questions 77 --
7 Step Two : Analysis and Advantage – What Will You Be Known For? 91 --
Brand Positioning: Claiming the Most Valuable Real Estate 94 --
It Takes an Emotional Edge 109 --
8 Step Three: Architecture and Alignment – What Are the Brand’s Relationships? 119 --
9 Step Four: Articulate -- How Will the Brand Be Expressed ? 129 --
10 Step Five: Activation -- How Will the Brand Come to Life? 143 --
11 Step Six : Adoption -- How Do We Maximize the Support of Stakeholders 161 --
12 Step Seven: Action and Afterward -- How Do We Keep the Brand Fresh and Relevant? 169 --
In Conclusion 179 --
Appendix: Destination Branding Terms 181 --
End Notes 185 --
About the Autor 189 --
The Destination Branding Master Workshop 191 --