Destination Branding For Small Cities : (Registro nro. 221750)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02241nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240924162012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071102s2007 oru b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780979707605 |
| International Standard Book Number | 0979707609 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G155.A1 |
| Item number | B3175 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Bill. |
| 9 (RLIN) | 198976 |
| 245 10 - TITLE STATEMENT | |
| Title | Destination Branding For Small Cities : |
| Remainder of title | the essentials for successful place branding. / |
| Statement of responsibility, etc. | Bill Baker. |
| Medium | txt |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | United States of America : |
| Name of producer, publisher, distributor, manufacturer | Creative Leap Books , |
| Date of production, publication, distribution, manufacture, or copyright notice | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 191 p. |
| Dimensions | 22 cm. |
| Other physical details | ill. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 185-188). |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents:<br/>Acknowledgements 7 --<br/>Preface 9 --<br/>Introduction 13 --<br/>1 The World of Brands and Branding 21 --<br/>2 The Challenges and Reward of Branding Places 39 --<br/>3 What Is being Branded and Why? 49 --<br/>4 Prepare to Start : Mobilize the Forces 57 --<br/>5 The seven Steps to a Community Brand 71 --<br/>6 Step One: Assessment -- What’s Your Place in the World? 75 --<br/>Research: How to Obtain the Answers to Your Questions 77 --<br/>7 Step Two : Analysis and Advantage – What Will You Be Known For? 91 --<br/>Brand Positioning: Claiming the Most Valuable Real Estate 94 --<br/>It Takes an Emotional Edge 109 --<br/>8 Step Three: Architecture and Alignment – What Are the Brand’s Relationships? 119 --<br/>9 Step Four: Articulate -- How Will the Brand Be Expressed ? 129 --<br/>10 Step Five: Activation -- How Will the Brand Come to Life? 143 --<br/>11 Step Six : Adoption -- How Do We Maximize the Support of Stakeholders 161 --<br/>12 Step Seven: Action and Afterward -- How Do We Keep the Brand Fresh and Relevant? 169 --<br/>In Conclusion 179 --<br/>Appendix: Destination Branding Terms 181 --<br/>End Notes 185 --<br/>About the Autor 189 --<br/>The Destination Branding Master Workshop 191 --<br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Place marketing. |
| 9 (RLIN) | 151543 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Small cities. |
| 9 (RLIN) | 277865 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Tourism |
| 9 (RLIN) | 180837 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 204258 |
| Topical term or geographic name entry element | City promotion. |
| 9 (RLIN) | 210613 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Classification part | G155.A1 |
| Call number prefix | General |
| Call number suffix | B3175 2007 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 03/11/2011 | amazon | 19.99 | 464549 | General G155.A1 B3175 2007 | 91000000022558 | 27/05/2016 | 1 | 29.99 | 03/11/2011 | Libro |