Descripciones mejoradas de Syndetics:

"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University. This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web. This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.

Tabla de contenidos provista por Syndetics

• Preface(p. xiii)
• Acknowledgments(p. xv)
• 1 Broadcast Station Management(p. 1)
• Management Defined(p. 3)
• Evolution of Management Thought(p. 3)
• The Classical School(p. 3)
• The Behavioral School(p. 6)
• Management Science(p. 10)
• Modern Management Thought(p. 10)
• Management Levels(p. 13)
• Management Functions(p. 13)
• Planning(p. 13)
• Organizing(p. 14)
• Influencing or Directing(p. 17)
• Controlling(p. 18)
• Management Roles(p. 19)
• Interpersonal Roles(p. 19)
• Informational Roles(p. 19)
• Decisional Roles(p. 20)
• Management Skills(p. 20)
• Influences on Management(p. 21)
• The Licensee(p. 22)
• The Competition(p. 22)
• The Government(p. 22)
• The Labor Force(p. 23)
• Labor Unions(p. 23)
• The Public(p. 24)
• Advertisers(p. 24)
• Economic Activity(p. 24)
• The Broadcast Industry(p. 24)
• Social Factors(p. 24)
• Technology(p. 24)
• What's Ahead?(p. 24)
• Summary(p. 27)
• Case Study(p. 28)
• Exercises(p. 28)
• Notes(p. 28)
• Additional Readings(p. 30)
• 2 Financial Management(p. 31)
• The Accounting Function(p. 32)
• Planning Financial Records(p. 33)
• Preparing Financial Statements(p. 43)
• Cost Controls(p. 61)
• Monitoring Financial Progress(p. 65)
• What's Ahead?(p. 67)
• Summary(p. 67)
• Case Study(p. 68)
• Exercises(p. 68)
• Notes(p. 69)
• Additional Readings(p. 69)
• 3 Human Resource Management(p. 71)
• The Functions of Human Resource Management(p. 72)
• Staffing(p. 72)
• Orientation, Training, and Development(p. 85)
• Compensation(p. 86)
• Safety and Health(p. 88)
• Employee Relations(p. 89)
• Human Resource Management and Trade Unions(p. 91)
• The Union Contract(p. 92)
• Union Negotiations(p. 93)
• Reasons for Joining a Union(p. 94)
• Working with Unions(p. 96)
• Human Resource Management and the Law(p. 96)
• Equal Employment Opportunity(p. 97)
• Sexual Harassment(p. 105)
• Computer Use(p. 107)
• What's Ahead?(p. 108)
• Work Force Diversity(p. 108)
• Employee Values(p. 109)
• Downsizing(p. 109)
• Sexual Harassment(p. 109)
• Summary(p. 110)
• Case Study(p. 110)
• Exercises(p. 111)
• Case Study(p. 111)
• Exercises(p. 111)
• Notes(p. 112)
• Additional Readings(p. 112)
• 4 Broadcast Programming(p. 115)
• The Audience(p. 116)
• The Program Department(p. 117)
• Functions(p. 117)
• Organization(p. 117)
• The Program Manager(p. 120)
• Responsibilities(p. 120)
• Qualities(p. 122)
• Influences(p. 123)
• Radio Station Programming(p. 124)
• Formats(p. 124)
• Program Sources(p. 129)
• Strategies(p. 130)
• Television Station Programming(p. 135)
• Program Sources(p. 136)
• Programming Factors(p. 140)
• Scheduling Strategies(p. 142)
• Programming the Network Affiliate(p. 143)
• Network-Affiliate Relations(p. 144)
• Network Programming(p. 145)
• Scheduling(p. 145)
• Programming the Independent Station(p. 148)
• Programming and the Station Representative(p. 150)
• Programming for Children(p. 151)
• Programming and the Community(p. 156)
• What's Ahead?(p. 158)
• Summary(p. 162)
• Case Study: Radio(p. 163)
• Exercises(p. 165)
• Case Study: Television(p. 165)
• Exercises(p. 168)
• Notes(p. 169)
• Additional Readings(p. 170)
• 5 Broadcast Sales(p. 171)
• The Sales Department(p. 172)
• Functions(p. 172)
• Organization(p. 173)
• The General Sales Manager(p. 174)
• Responsibilities(p. 174)
• Qualities(p. 175)
• Time Sales(p. 177)
• The Rate Card(p. 177)
• Sales Policies(p. 180)
• Local Sales: The Account Executive(p. 184)
• National and Regional Sales: The Station Rep(p. 199)
• Research and Sales(p. 202)
• Audience Measurement Terminology(p. 203)
• What's Ahead?(p. 208)
• Summary(p. 209)
• Case Study: Radio(p. 210)
• Exercises(p. 211)
• Case Study: Television(p. 211)
• Exercises(p. 211)
• Notes(p. 212)
• Additional Readings(p. 212)
• 6 Broadcast Promotion and Marketing(p. 213)
• The Promotion and Marketing Director(p. 214)
• Responsibilities(p. 214)
• Qualities(p. 215)
• The Promotion Plan(p. 216)
• Audience Promotion(p. 216)
• Promotion Methods(p. 220)
• Sales Promotion(p. 234)
• Promotion Methods(p. 235)
• What's Ahead?(p. 238)
• Summary(p. 239)
• Case Study: Radio(p. 241)
• Exercises(p. 241)
• Case Study: Television(p. 241)
• Exercises(p. 242)
• Notes(p. 242)
• Additional Readings(p. 243)
• 7 Broadcast Regulations(p. 245)
• Background(p. 246)
• The Role of Broadcast Regulations(p. 247)
• The FCC, the Broadcaster, and the Public Interest(p. 247)
• Other Regulatory Agencies(p. 248)
• Application and Reporting Requirements(p. 249)
• Ownership Policies(p. 256)
• Programming Policies(p. 258)
• Political Broadcasts(p. 258)
• Fairness Doctrine(p. 261)
• Children's Programming(p. 262)
• Prime-Time Access Rule(p. 263)
• Financial Syndication Rules(p. 263)
• Obscenity, Indecency, and Profanity(p. 263)
• Violence(p. 264)
• Racial Slurs(p. 265)
• On-the-Air Hoaxes(p. 265)
• Lotteries(p. 265)
• Other Regulations(p. 266)
• Announcements(p. 267)
• Commercial Policies(p. 268)
• Other Policies(p. 269)
• Public Inspection File(p. 269)
• Operating Requirements(p. 272)
• Fines and Forfeitures(p. 272)
• Regulatory Fees(p. 272)
• Dealing with Complaints(p. 276)
• What's Ahead?(p. 276)
• Summary(p. 277)
• Case Study(p. 277)
• Exercises(p. 278)
• Case Study(p. 278)
• Exercises(p. 278)
• Notes(p. 279)
• Additional Readings(p. 280)
• 8 Managing the Cable Television System(p. 281)
• The Franchising Process(p. 282)
• Franchise Renewal(p. 283)
• Organization(p. 285)
• Programming(p. 287)
• Tiering(p. 292)
• Economics(p. 294)
• Revenues(p. 294)
• Expenses(p. 297)
• Promotion(p. 298)
• Regulation(p. 299)
• What's Ahead?(p. 301)
• Summary(p. 302)
• Case Study(p. 303)
• Exercises(p. 304)
• Notes(p. 304)
• Additional Readings(p. 305)
• 9 Public Broadcast Station Management(p. 307)
• The Structure of Public Broadcasting(p. 308)
• Television(p. 309)
• Organization and Personnel(p. 309)
• Management Tasks(p. 311)
• Radio(p. 332)
• Organization and Personnel(p. 332)
• Management Tasks(p. 333)
• What's Ahead?(p. 348)
• Summary(p. 349)
• Case Study: Television(p. 350)
• Exercises(p. 350)
• Case Study: Radio(p. 350)
• Exercises(p. 351)
• Notes(p. 351)
• Additional Readings(p. 352)
• 10 Entry Into the Electronic Media Business(p. 355)
• Employment(p. 356)
• Ownership(p. 363)
• Purchase of an Existing Facility(p. 363)
• Construction of a New Facility(p. 382)
• What's Ahead?(p. 387)
• Summary(p. 387)
• Case Study: Acquisition(p. 388)
• Exercises(p. 388)
• Case Study: New Build(p. 389)
• Exercises(p. 389)
• Notes(p. 389)
• Additional Readings(p. 390)
• Appendix A TV Parental Guidelines(p. 391)
• TV Parental Guidelines(p. 392)
• For Programs Designed Solely for Children(p. 392)
• For Programs Designed for the Entire Audience(p. 392)
• Appendix B Radio Station Manager's Guide: Some Basics of the FCC's Rules and Policies(p. 393)
• Glossary(p. 415)
• Bibliography(p. 425)
• Index(p. 435)

Notas de autor provistas por Syndetics

Peter K. Pringle, Ph.D. is Luther Masingill Professor of Communication at the University of Tennessee at Chattanooga. He has served as a radio general manager, news and public affairs director, news writer, and producer-host, and as a television news editor and writer, moderator, and producer-host. He is the recipient of numerous professional and academic awards.
Michael F. Starr, J.D., L.L.M. is Chairman of the Board and President of Goodstar Broadcasting of Kansas, a 14 station radio group. He is currently on sabbatical as Chair of the Department of Radio-Television at Southern Illinois University at Carbondale. Mr. Starr is a partner in Fox affiliate WDSI-TV, Chattanooga. He was a founder of two radio groups--Starr Broadcasting Group, Inc. and Southern Starr Broadcasting, which are now part of Chancelor Broadcasting.