Electronic media management
Pringle, Peter K.
Electronic media management Peter K. Pringle, Michael F. Starr, William E. McCavitt. - 4th ed. - Boston, MA Focal Press 1999. - xv, 440 p. ill. 25 cm.
Includes bibliographical references (p. 425-433) and index.
0-240-80332-9 (pbk. : alk. paper) 49.49
Broadcasting--Management.
Radio stations--Management.
Television stations--Management.
384.54068 / P9577e4
Electronic media management Peter K. Pringle, Michael F. Starr, William E. McCavitt. - 4th ed. - Boston, MA Focal Press 1999. - xv, 440 p. ill. 25 cm.
Includes bibliographical references (p. 425-433) and index.
0-240-80332-9 (pbk. : alk. paper) 49.49
Broadcasting--Management.
Radio stations--Management.
Television stations--Management.
384.54068 / P9577e4