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Writing music for television and radio commercials a manual for composers and students Michael Zager.

Por: Detalles de publicación: Lanham, Md. Scarecrow Press 2003.Descripción: xii, 137 p. ill. 28 cm. 1 sound disc (digital ; 4 3/4 in.)ISBN:
  • 0810847221 (pbk.)
  • 9780810847224 (pbk.)
Tema(s): Clasificación CDD:
  • 781.5413 Z18w 21
Clasificación LoC:
  • MT67 .Z34 2003
Contenidos:
Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials.
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Disco Biblioteca Encarnación Valdés Sala de Música 781.5413 Z18w (Navegar estantería(Abre debajo)) Disponible CD 80000002351081
Libro Biblioteca Encarnación Valdés Sala de Música 781.5413 Z18w (Navegar estantería(Abre debajo)) Disponible 80000002351073
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Descripciones mejoradas de Syndetics:

Writing Music for Television and Radio Commercials provides a comprehensive overview of the process of composing and arranging commercials for these two very different media. The book addresses the tools of composition and arranging and sets forth a method for approaching each creative and business situation. Application of the material in the book is intended to help the novice composer achieve his or her goals.

This text is a necessary tool for the music student interested in composing, arranging, and producing commercials, and will also be useful for composers studying film scoring, as well as advertising writers, art directors, and music producers.

Special features include:
·An audio CD containing jingles to illustrate examples in the book,
·Interviews with professionals in the field
·Illustrative musical examples
·Information on major agencies and unions

Includes index.

Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials.

Notas de autor provistas por Syndetics

Michael Zager is an award winning composer, arranger, and producer of music for records, television, radio, films, and the concert stage. He has written and arranged over 400 radio and TV commercials and is the recipient of a Clio award for his work. He is Dorothy F. Schmidt Eminent Scholar in the Performing Arts and Professor of Music at Florida Atlantic University.
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