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Zager, Michael.

Writing music for television and radio commercials a manual for composers and students Michael Zager. - Lanham, Md. Scarecrow Press 2003. - xii, 137 p. ill. 28 cm. 1 sound disc (digital ; 4 3/4 in.)

Includes index.

Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials.

ISBN: 0810847221 (pbk.) 9780810847224 (pbk.)

LCCN: 2002156067

Nat. Bib. No.: GBA548046

Subjects--Topical Terms:
Television music--Instruction and study.
Radio advertising
Television advertising
Radio music--Instruction and study.

LC Class. No.: MT67 / .Z34 2003

Dewey Class. No.: 781.5413 / Z18w